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Technology & Art

Financial Creativity

by Alex on February 12, 2013

in Entertainment Talk,Featured Posts,Technology & Art

The concept of “free Internet” is probably one of the biggest debates of this century, whether on the net-neutrality front or a more direct access to content without ridiculous fees.

You may have noticed at the bottom of my posts a new little button: Flattr.
As previously mentioned, this is to bring the idea of social micro-donations forward, especially within a creative context and towards creative people.
The concept of Flattr is simple.
You set a monthly donation limit, say $15, that you put on Flattr.
Then you go about your online life. Browsing, clicking, reading, viewing, listening.
If you encounter compelling/insightful/interesting/cool content, you click on the Flattr button on that post/site (equivalent to “liking” something).
At the end of the month, the donation is split between all the Flattr content you selected. If you clicked on 10, they would get $1.50 each; 100 is $0.15. You get the idea. Clicking a Flattr button never increases the fee/donation you’re paying, it merely splits it. Sharing the love.
Sadly, there is not a true 100% thru-rate in terms of incoming donation. Meaning if you’re the recipient of said donations, you only get 90%.
To be honest, those 10% fees are still lower than any other content distributor out there.

If we take the obvious example of music, last year, TuneCore issued a guide online on “13 different ways to make money from your songs.” The company has arrangements with online digital music retailers (Amazon MP3, Napster, iTunes, etc.). Here is the document:

View this document on Scribd

Interestingly, they do not specifically list fees for sales on, say, iTunes. Only royalties and the like.
It turns out that for a single song price of $0.99, $0.34 goes to Apple with 12% of the leftover wholesale markup going to the artist (in this case $0.10).
In other words, nearly 35% of the price you pay on iTunes goes to Apple with barely a tent of it going to the artist.
For a self-released MP3 download on iTunes, you can get up to $0.68, which is a huge improvement, however there are many, better options out there if you are going to self-release online.

A study by Professor Peter DiCola from Northwestern showed last month that only 6% of the “average share of music income” of musicians comes from sound recordings.
Here’s the fancy graphic:

Of course this is merely based on non-major record artists (since we are here talking about an independent aspect to creativity). Bands may make most of their money via tours and merchandising, but if a direct service of customer-to-content exists, the financial incentive to self-publish becomes greater.
One may say that name recognition is another factor on why “small-time” artists end up going through TuneCore and the like to “self-publish.” Yet, it is doubtful that iTunes gives any publicity leg-up to unknown bands.
YouTube isn’t even better with its sponsors and revenue dependent on views and clicks.
Ultimately, the services offered for small artists to monetize their content are rarely worthwhile.

Which brings us back to Flattr.
This entire post may seem like either some kind of ad for Flattr or a way to desperately monetize the blog.
It is neither.
For one thing, I don’t expect to make any money from Flattr. I assume only a fraction of people reading this (if any) is going to visit the Flattr website, let alone register, put money in and click back through my blog. I’ll be publishing any results (or lack thereof) in the coming months. The system is also very European-oriented (the default currency currently used is the Euro, not the Dollar).
More importantly though, I’ve been hosting on my own dime this pretty big website, with no ads, for almost five years now. Clearly if I wanted to monetize the site I would have done so a long time ago.

I simply really like the concept of Flattr. Beyond the social aspect given to micro-financing, it is, in my mind, a way of reinventing the way any creativity can be rewarded online.
In addition to the possibility of offering a direct monetization of creative content, such a social micro-donation service allows virtually anything to be financially helped. Anything can be “Flattrd” (especially through browser extensions).
Even a funny tweet, interesting video, or cool picture.

Unsurprisingly, the European-bent to the company is due to its founder, Peter Sunde (aka brokep) from Finland.
In case you’re not familiar with him, Peter Sunde is one of the co-founders of the notorious Pirate Bay website (one of the biggest BitTorrent trackers in existence).
[Speaking of, I definitely recommend the new documentary “TPB.AFK” about The Pirate Bay. Despite the name, the focus is not on the website itself, rather the three men behind it and their struggles with the copyright/judicial system. Big studios are clearly losing billions based on illegal downloads. Right?
Tying back to this theme, Flattr is also mentioned in the movie.]

Microloans have already changed the world. Micro-donations have the potential to change the way we interact with what we consume online, from articles to media.
This is a social financial experiment in creativity.
Although Flattr may not take-off in the States, I do believe in the idea behind the company.
This is not about what it does right now; it is about what it can do.
Viewers, readers, listeners able to directly reward and interact, one-on-one, with creators of the content they find most compelling, entertaining, engaging.

Isn’t that what a free Internet really is about?

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Is Netflix’s original programming strategy a game-changer?

by Alex on March 15, 2011

in Entertainment Talk,Featured Posts,News,Technology & Art,TV Analysis

Post image for Is Netflix’s original programming strategy a game-changer?

By now you’ve probably heard the news: Netflix has decided to enter the original programming world. Not only that, but the king of online movie distribution is doing it through a $100-million deal, scoring House of Cards (one of the most sought-out cable pilots) with a 2-season/24-episode order.
Boom.

It’s certainly impressive, and pretty much unheard of, but why can this move be considered a game-changer?

First, the fact that Netflix is doing original programming is, by itself, a major decision, and dare I say a major shake-up in the peaceful realm of the television industry.
An outside entity getting on TV’s turf by pulling the rug out from their feet? They’re a distribution outlet, not a content developer. Surely this is tantamount to iTunes making shows of their own, right?
Well the truth is that we’ve now moved beyond all of that.
Do you remember The Outer Limits’ opening credits? “We control the horizontal and the vertical.“
I could write a thousand pages describing how “the Internet” or “YouTube” or “the writers’ strike” changed the way “television” is “made,” but the bottom line is that the standard TV business model is slowly eroding away. We’re now angling towards an endless array of verticals and horizontals. The latest example being Comcast buying up NBC/Universal. The “input” and “output” tubes are starting to fuse themselves together into an endless loop.
Scary, huh?
So we have Netflix, which controls 61% of movie streaming and is literally getting a dedicated button on your remote control, who is now moving beyond its distribution model to become a content creator–nay, a premium content creator and provider.
I’d say that’s one major step towards the future of television.

Now there’s also the problem of the content itself. Netflix went with House of Cards; in other words, this is a very high-profile cable drama.
The message is clear: You don’t have to be HBO to provide epic premium content.
It’s not only about making original content, it’s about making original premium content that can rival cable.
Is cable really in competition with online distribution outlets?
That’s still up to debate, although Netflix clearly thinks so.
“But they don’t have development executive” you say. Well that may be true, but I’m still waiting to see Netflix’s exec pyramid to validate that statement. They’ll probably create a dedicated department in the next few weeks.
Regardless, seeing as this is their first original venture, and the way they acquired the project, I’m willing to bet that they’re more than willing to give some artistic freedom.
After all, we’re not talking about a project by unknowns here. House of Cards is a respected foreign property drama and has established auspices (Fincher/Spacey). Plus we have MRC, which has a decent track record, but more importantly everything to prove. It’s probable that they’ll be the ones more involved in the creative process.
And will House of Cards be eligible for an Emmy?

Finally, we have the deal itself. A two-season order is nowadays virtually unheard of.
As Nellie Andreeva pointed out in her article:

AMC went straight to series on The Walking Dead but with a modest six-episode order. Rome and Fox’s CGI extravaganza Terra Nova started off with 13-episode orders. Starz, which has been going straight-to-series with its dramas, ordered 10 episodes of Camelot and 8 of Boss.

Although still unknown, the distribution model of these 24 episodes will probably be by itself somewhat of a revolution (at least for that type of content).
Will it be VOD-only? Will DVDs be mailed out? How about the marketing campaign?
Everything needs to be defined. Or rather redefined, since this is after all a TV series we’re talking about.
Change is afoot.
The fact that Netflix spent $100 million to acquire the project is them basically thumbing their nose at cable.
Had AMC or HBO acquired the project, it certainly would have kept its appeal, but beyond its artistic value, the fact that Netflix is developing it is much more alluring.
House of Cards is now a big fish in a small pond–which is about to get enormous.

Of course, at the end of the day (or rather months to come), all of this might end up being a catastrophic failure. Nobody watches the show and millions have been spent for nothing.
I personally believe though that it’s going to work out on all fronts.
And if anything, this will at least usher in a new era; that of premium original content not originating from the standard black box, but from an entirely different mode of distribution.
Whether that’s a good or bad thing remains to be seen.

One final question remains: Will House of Cards be eligible for an Emmy?

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The iPad: Where’s the objectivity?

by Alex on April 3, 2010

in Featured Posts,Technology & Art

Post image for The iPad: Where’s the objectivity?

I came across an article by New York Times’ David Pogue about the polarizing aspect of the iPad.
He writes:

The haters tend to be techies; the fans tend to be regular people.
Therefore, no single write-up can serve both readerships adequately. There’s but one solution: Write separate reviews for these two audiences.
Read the first one if you’re a techie. (How do you know? Take this simple test. Do you use BitTorrent? Do you run Linux? Do you have more e-mail addresses than pants? You’re a techie.)
Read the second review if you’re anyone else.

Besides the fact that this article is stuck in a 1999 cliché of what a “techie” is, my problem with this is Pogue gives a false sense of objectivity (showing both sides of the coin).
The thing is, not only is the so-called “anti” review comprised of just a basic spec list, but the whole article is overwhelmingly biased towards the iPad.
The “pro” review (three times the size of its counterpart), praises the same aspects of the tablet that, well, everyone else seems to praise (regardless of if they’re actually good/relevant/comparable, or not).

As I was reading through the review, it became clear that the author was enamored with the device – and so was the rest of the press corps.
Save for those few “techie” websites, every news outlet raves about the iPad, totally disregarding its many flaws.
Everyone is saying how “revolutionary” is is. And both Newsweek and Time have made iPad their covers.

The problem is that they’re buying their own hype.

Apple declares the product “magical”, and then on the other end the press emphasizes it to the point where you don’t know if some massive brainwash has occurred.

It’s as if people are more than happy to jump on the Apple bandwagon instead of taking a step back, and provide reasonable critical thinking.

The press is duping the public in thinking that a severely limited $500 tablet is better than a versatile $300 computer.
We all know people love to touch their stuff, but come on.
You can’t throw away all your other devices (laptop, home-computer, phone), and just use the iPad (that kinda looks like a clunky iPhoto Frame).

Apple knows their niche and exploited it to the max.

Wall Street Journal’s Walter Mossberg says:

After spending hours and hours with it, I believe this beautiful new touch-screen device from Apple has the potential to change portable computing profoundly, and to challenge the primacy of the laptop.

If I understand this right, a tablet with a 4:3 screen and the same processor as my phone will replace my computer that has ten times the specs and power.
I’m sorry but intuitiveness is not the only thing that should make or break a technological device. Especially one that is positioning itself as a laptop-killer.

Going back to the New York Times article:

The iPad’s killer app, though, is killer apps. Apple says that 150,000 existing iPhone apps run on the iPad.

How are phone apps working on a fake laptop supposed to be a “killer app”?
For that matter, how is a laptop having apps anything new?
Ever heard of something called “software”? You know that your netbook can run programs too, right?
And they’re not limited by the iTunes store.
I can understand why having exclusive apps for the iPhone that no other phone can do might be interesting, but if your laptop-killer can’t even run laptop-level apps (Photoshop?) , you’ve got a problem.

And no, it can’t handle Adobe Flash.
What’s the reasoning? Steve Jobs says it’s “buggy.”
Nice personal vendetta.
Again, I can understand why the iPod Touch might not be able to handle Flash, especially seeing that web-surfing is not its primary component.
On the other hand, the iPad is marketed as a device made for web-surfing. And yet it can’t fully access it.
Steve Jobs called the iPad “the best web experience you’ve ever had,” though why shell out $500+ to only access a tenth of web content?

There’s also no multitasking, or more specifically app concurrency.
This is not hyped to be a one-app device, and yet you cannot run two apps at the same time (despite the size and speed).

Regarding its e-book capabilities, and the fact that the iPad is not an e-Reader, we’ve already covered that part in full detail.
Though I do get annoyed when the iPad’s e-reading function is praised for details like:

When you turn a page, the animated page edge actually follows your finger’s position and speed as it curls, just like a paper page.

I’m sorry, I didn’t realize that an animation of a page turning was more important than the actual book page.
When you read a book, do you spend much time looking at how cool the page turning is, or more time reading the actual thing?

This ode to the iPad has even reached television, with Modern Family dedicating this week an episode to the device.
I don’t know what is scarier: the fact that an entire storyline was crafted around the iPad, or that Apple didn’t have to pay for it.

Time Magazine’s review does have an interesting point towards its very end:

The iPad shifts the emphasis from creating content to merely absorbing and manipulating it. It mutes you, turns you back into a passive consumer of other people’s masterpieces. In that sense, it’s a step backward.

The iPad is a media consumption device, but it’s too damn limited.

Which brings me to Final Draft.
You’ve probably heard by now that the company is developing an app for the iPad.
The Final Draft app will primarily be designed to make small edits here and there, but I get the feeling that, even with a great screenwriting app, the iPad isn’t comfy enough for script edits.
Typing pages of text on a virtual keyboard? You must be joking. You can’t even write on your lap.
Except for short e-mails or messages, not much will be able to be done it feels like.
I’m still waiting to see how this one plays out though.

I think Engadget’s Ross Miller nailed it when he described the iPad as:

A jack of some trades, a master of none.

The press felt bummed out they didn’t call the iPod or the iPhone as the game-changer they were, so this time around they’re all too keen to declare the iPad as the greatest gadget that ever was.
I’m not saying the iPad will bomb (it probably won’t), I’m just expecting a little more neutrality from a medium that is supposed to be unbiased and shouldn’t get “all tingly inside” when reporting about a flawed device.

And as for why ABC and CBS putting their TV shows on the iPad for free is a dangerous thing, that’s a story for another time.

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The Future of eBook Readers

by Alex on March 28, 2010

in Featured Posts,Technology & Art

Post image for The Future of eBook Readers

Today I went to the 2010 French Book Fair in Paris which usually has great debates dedicated to new problems relating to e-publishing and eBooks.
This year was no exception with an incredible array of talks on the future of publishing (one even about Augmented Reality).
I went to a few, though the one that caught my eye and found most interesting was the last:
E-Readers, where are we now?
The panel was comprised of Jacques Angelé (Nemoptic Vice-President), Pierre Geslot (Head of E-paper and Digitization projects at Orange), Alex Henzen (R&D Vice-President at iRex Technologies), and Anthony Slack (Commercial Development Vice-President at Liquavista).
As you’d expect, it was mainly about the future of e-Readers, and as a matter of fact, not only were we able to see with our very eyes amazing prototypes (pictures below), but a couple of announcements were made.
I will go over what was discussed in a minute, but first, let’s check up on some basics.

What is not an eBook E-Reader?
I’m sorry to break it to you, but first and foremost, the iPad, and all other tablets of its kind, are not e-Readers (more on that later).
Neither is your iPhone for that matter.
If they were, then your current computer, or even your TV, would be considered eBook Readers.
The truth is they do not contain the one key component to it all: e-paper.

What is e-paper?
As the name implies, it’s basically a display imitating to the fullest and ordinary piece of paper (with ink).
That also means it does not use backlight (unlike, say, LCD/LED screens). Given that, it doesn’t strain the eye.
E-papers actually act like a normal piece of paper, meaning they reflect ambient light.
In addition, once an e-page has been set, it remains static and can’t be changed, simply because it does not at this point need any electricity to sustain (it’s in stasis).
You could set your e-Reader on a specific book page and theoretically leave it like this for months (years?), and it wouldn’t switch off.
This of course sharply contrasts with any other battery-based devices that barely can stand a day without a charge.
The only time a Reader needs electricity is when it needs to change the screen (like when you turn the page), but even then, you’d have to do about two weeks of continuous change for the battery to drain.

It might shock you to learn that not all e-papers are using E Ink (yes, it’s a brand).
Different technologies are used, each with their advantages, and disadvantages.
In fact, although last year it controlled about 90% of all sold e-Readers, it is expected that, by the end of 2011, E Ink will only be carried on 50% of displays.
As for the actual technology involved, I won’t bore you with how this stuff works, as it has been detailed much better elsewhere.

Suffice it to say that E Ink is part of a bigger group named Electrophoretic Display, or EPD. Such displays use charged pigment particles (pixels) that get rearranged based on an electric field: black or white.
The two main problems with E Ink are its response time, and its lack of color.
Ironically, E Ink was originally tested using other bi-colored pigments:

Constant R&D is able to increase each year the E Ink refresh rate by about 30%.
As for the color, that’s a different problem entirely.
iRex’s Hanzen did however announce that colored E Ink would be arriving later this year (albeit at a different company).
For now, it’s not in their priority as colors on E Ink are simply not that efficient at the moment.
At best, you would get a sombre screen, since brightness would be limited. RGB additive color uses a third of the available pixel space, so you would only get a ninth of available brightness for “true white”.
Reflectivity would also be pretty limited.

Nemoptic presented prototypes of its BiNem (Bistable Nematic) Displays (manufacturing starts at around end of 2011):

Display size: 6.1 inches (73 x 107 mm)
Resolution: 300 x 400 x RGBW (QSVGA), 100 ppi
Color depth: From top to bottom, 16 colors, and 32,768 colors (32K for real)
Contrast: 12:1

Perhaps the most promising new tech are what’s called Electrowetting Displays (EWD), represented at the panel by Liquavista.
Like E Ink, it works via electric fields. However, instead of pigment particles, it uses colored oil and water. The liquid therefore becomes wettable.
EWD has been described as “the most versatile,” with multiple use going from reflective applications to transmissive and transflective ones.
The tech can also go from low refresh rates (less than one frame per second) to super-high ones like 200 frames per second!

Liquavista presented three of these EWDs.
One was B&W:

Display size: 6 inches (92 x 123 mm)
Resolution: 800 x 600, 166 ppi
Grey levels: 16
Brightness: 60% higher than standard EPD
Contrast ratio: 2 times higher than standard EPD

The other was color:

Display size: 6 inches (92 x 123 mm)
Resolution: 800 x 600, 166 ppi
Color levels: 4,096; 30% more reflective than standard EPD

They were both announced as being released in Late May/Early June of this year (no price tag yet), and named Liquavista Pebble.

We also did get to see a prototype of a functioning touch-screen colored EWD, with such a high-refresh rate it could do video (let alone be able to handle an iPod Touch-type interface).
Although still a prototype, Liquavista’s Anthony Slack did say the touchscreen could be compatible to both Projected Capacitive Touch (fingers) and Resistive Touch (stylus).
By June, the prototype should achieve at least a 24-bit color depth.
Later this year, manufacturing will be announced, with a release date slated around mid-2011.
The presentation on the touchscreen e-Reader was not unlike the one used here (right-side; the one on the left is Sony’s PRS-600BC).

When talking about the (currently) sole competitor in the color e-Reader market (Fujitsu’s newly-released FLEPia), all the panel guests unanimously bashed the Reader, stating it was “too slow” and had “washed colors.”

The panel then shifted to the iPad, discussing if it was going to be a big e-Reader competitor.
This is when Orange’s Geslot stepped in.
He talked a bit about several focus groups his company had recently made around the iPad.
The tablet had been pitted against major e-Readers (Kindle, Nook, etc.), not for a spec comparison, rather to see which one the various users (of all ages) would feel more comfortable reading books on.
He disclosed the results which were, as he puts it, “surprising.“
The focus groups revealed that two core opposing sides were emerging:
– Half the people loved the idea of a multimedia platform that could also let you read while still being connected (therefore preferring the iPad)
– The other half, in total opposition, considered that reading was sacred and a private journey that shouldn’t be interrupted by ringtones, pop-ups, or IMs (therefore preferring a dedicated e-Reader)
Geslot was keen to point out that the latter group actually wasn’t made up of only seniors but actually youngsters too.

At the end of it all, the panel agreed that there would probably be two kinds of usage that would call for two different devices.
A dedicated e-Reader, that has perfected its sole function, will be preferred for heavy-reading. Multimedia tablets (with or without e-paper), will offer more flexible use than their counterpart, but will only be used for quick reads here and there.

The moderator concluded by asking the guests what they thought an e-Reader will be like in ten years.
One jokingly replied: “I’m betting on a flexible 3-D e-paper display that can play Avatar.“
James Cameron would be so proud.

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The latest about Marvel and DC Movies

by Alex on March 25, 2010

in Entertainment Talk,News,Technology & Art

From the recent weeks, it looks like we’re going to get a Marvel vs. DC movies war in the next few years at the box-office. Development news are quick and can be confusing, so here are all the latest wrapped in a neat little article, along with my two cents.

Red
We start small (franchise-wise) with this an upcoming film based on a limited series created by Warren Ellis and Cully Hamner.
The movie, directed by The Time Traveler’s Wife’s Robert Schwentke and written by Whiteout’s Jon & Erich Hoeber is slated for a an October 22 release.
It stars Bruce Willis, Mary-Louise Parker, Helen Mirren, Morgan Freeman, John Malovickh, Karl Urban, Brian Cox, Richard Dreyfuss, Julian McMahon, James Remar, and Ernest Borgnine.
Now that’s a cast.

Red is the story of Frank Moses (Willis), a former black-ops CIA agent, who is now living a quiet life. That is, until the day a hi-tech assassin shows up intent on killing him. With his identity compromised and the life of the woman he cares for, Sarah (Parker), endangered, Frank reassembles his old team (Freeman, Malkovich and Mirren) in a last ditch effort to survive.

The Losers
Based on Andy Diggle’s comic book series of the same name, the Sylvan White-helmed pic was written by Peter Berg and Zodiac’s James Vanderbilt.
The film comes out next month (April 23), and stars Jeffrey Dean Morgan, Zoe Saldana, Idris Elba and Chris Evans.

Five members of an elite United States Special Forces team are sent into the Bolivian jungle. The men find themselves the target of a betrayal instigated from inside by a powerful enemy known only as Max. Believed to be dead, the group makes plans to even the score when they’re joined by the mysterious Aisha, a beautiful operative with her own agenda.

This sounds like opposite–A-Team.

Moving on to actual DC Entertainment-related movies…

Green Lantern
The Martin Campbell pic has begun shooting with Ryan Reynolds as the lead. Co-stars include Blake Lively, Peter Sarsgaard, Mark Strong, Angela Bassett, and Tim Robbins.
The script was written by Everwood/Eli Stone’s Greg Berlanti, as well as comic-book writers Michael Green & Marc Guggenheim. Contact’s Michael Goldenberg subsequently rewrote the draft.
The film will feature Hal Jordan as the main character and Sinestro as the villain. It is expected to come out on June 17, 2011.

The Flash
Apparently, Lantern–writer Greg Berlanti is the leading contender to direct the cinematic adaptation of The Flash, based on a script by Jonny Quest’s Dan Mazeau. Nothing is really known at this point as the script was still being written back in October.

Shazam! (aka Captain Marvel)
You should Google him if you dont know who he is.
Although at one time a hot movie, it has now kind of fallen out of grace altogether.
The whole behind-the-scene fiasco was greatly detailed last year in a blog post by John August.
Bottom line is:

The project [is] dead.
By “dead,” I mean that it won’t be happening. I don’t think it’s on the studio’s radar at all. It may come back in another incarnation, with another writer, but I can say with considerable certainty that it won’t be the version I developed.

Batman 3/The Caped Crusader
Apparently, the Nolan Bros. are setting this Batman movie as the last one in their trilogy.

Without getting into specifics, the key thing that makes the third film an great possibility for us is that we want to finish our story. And in viewing it as the finishing of a story rather than infinitely blowing up the balloon and expanding the story … I’m very excited about the end of the film, the conclusion, and what we’ve done with the characters. My brother has come up with some pretty exciting stuff. Unlike the comics, these thing don’t go on forever in film and viewing it as a story with an end is useful. Viewing it as an ending, that sets you very much on the right track about the appropriate conclusion and the essence of what tale we’re telling. And it hearkens back to that priority of trying to find the reality in these fantastic stories. That’s what we do.

Dr. Freeze won’t be part of it, but besides that, as you can expect for a Nolan movie, nothing else is known at this point.

Superman Reboot/The Man of Steel
Again, not much (if anything) is known about what this third reboot will be about, only that David Goyer mused with a Superman idea that Nolan…

…immediately got it, loved it, and thought: That is a way of approaching the story I’ve never seen before that makes it incredibly exciting.
[…]
A lot of people have approached Superman in a lot of different ways. I only know the way that has worked for us that’s what I know how to do.

Translation: Superman will be set in a bleak environment with creepy mindfucks and an omniscient Lex Luthor.
You know what, I’m not really anticipating this one…

A studio has been keen on pursuing Marvel properties: Tom Rothman’s 20th Century Fox.

Wolverine made Fox loads of cash, so what does it mean for the rest of the franchise?

X-Men Origins: Wolverine 2
Probably one of the top priorities for Fox and its comic-related films.
The sequel will start shooting sometime next year and will focus on the Wolverine/Mariko relationship in Japan.
The fighting style will also be different.
Although they’re using the already-written arc by Chris Claremont & Frank Miller, they called in Chris McQuarrie to “tighten the story”.

X-Men Origins: Deadpool
Don’t worry about continuity, the Deadpool in this movie won’t be the same as the idiotic version you saw in Wolverine.
Says X-Men producer Lauren Shuler Donner:

I want to ignore the version of Deadpool that we saw in Wolverine and just start over again. Reboot it. Because this guy talks, obviously, and to muzzle him would be insane.

And for you guys doubting as to whether or not Reynolds will indeed play the lead rest assured that Ryan Reynolds has been for years the driving force behind the Deadpool stand-alone movie.
Donner herself declared:

I don’t see it as a problem that Ryan [Reynolds] is also playing Green Lantern. I mean, look at Harrison Ford — he was in Stars Wars and Indiana Jones at the same time and everyone was fine with that. Green Lantern could not be more different to Wade Wilson.

The writers behind the project are none other than Zombieland’s own Rhett Reese & Paul Wernick.
Contents of the film are still yet to be fully developed:

We’re outlining it pretty seriously right now. We’re in the early stages. We just absolutely adore the character and the comic. And tonally, it’s right up our alley. He’s the unstable, smart-ass, self deprecating guy — and they say write what you know, so [we’re perfect for it].

What is getting me excited about this is the character will definitely have its same comics attributes, including breaking the fourth wall (not something you usually see in a blockbuster-type film).

X-Men Origins: First Class
Who is writing this? Well our good friend Joss Schwartz. You can feel the “young hype vibe” already.
Okay I’m kidding, the writer has changed: it is Street Kings’ Jamie Moss.
Although at first a surething for Bryan Singer, it now looks like he won’t be directing the movie after all.
Reported HitFix:

Fox is actively searching for directors to step in and helm the film, with discussions with at least two other filmmakers as recently as last week.
The filmmakers that they’re approaching now about directing “X-Men: First Class” are good names, guys who either have real experience in the comic book movie medium or who have heavy credibility with fan audiences. Names that would make fanboys happy from the first moment they’re announced.

The studio probably doesn’t want to wait long until it gets this thing going.

X-Men Origins: Magneto
That’s one heck of a movie that’s been on the studio’s backburner for some time.
Problem is that it’s really been too long in the making.
The technology used in X-Men 3 to “de-age” Ian McKellen has a prohibitive cost that would financially block the movie. And casting a younger McKellen is proving more than difficult.
In addition, the Magneto storyline is probably the least of the studio’s concerns at the moment.

Sony is also looking at its own slate…

The Amazing Spider-Man
Well by now you’re probably aware of the whole Sam Raimi debacle.
Marc Webb is currently set to direct a James Vanderbilt-penned adaptation of Spidey.
Yes, it’s another reboot.
What’s more apalling however is that Sony already announced its intention to release the movie in 3-D (on July 3, 2012).
If you’ve been following this blog for some time now, then you know that I’m a 3-D supporter, but only when put to good use and with good reasons.
When a studio forces down your throat a technology even before a single word has been written, this is not art, it’s pure business.

Venom
No real new info at this point on this spin-off, though Topher Grace is still expected to return. The character would be changed to more of an anti-hero, with Carnage as the antagonist.
Seabiscuit’s Gary Ross has been signed to direct a script by Reese & Wernick.

Besides Iron Man 2, the Marvel Studio is behind some of the most anticipated superhero movies in history.

Thor
Okay, bad choice to start us off. It certainly is not the most anticipated movie on this list, though the cast and crew does look pretty good.
Chris Hemsworth has the lead while Tom Hiddleston plays the film’s villain, Loki. Natalie Portman, Anthony Hopkins, Jaimie Alexander and Idris Elba are also present.
The movie is currently being directed by Oscar-Nominated Kenneth Branagh (certainly not someone you’d expect for a superhero movie). The script however was made by Poseidon/I Am Legend’s Mark Protosevich.
I somehow don’t see the two of them mixing together…
Who knows how this is going to turn out.
In the meantime, here’s the official description:

The Mighty Thor, a powerful but arrogant warrior whose reckless actions reignite an ancient war. Thor is cast down to Earth and forced to live among humans as punishment. Once here, Thor learns what it takes to be a true hero when the most dangerous villain of his world sends the darkest forces of Asgard to invade Earth.

The First Avenger: Captain America
The movie will be helmed by Joe Johnston (from Jumanji and Jurassic Park 3 fame) while Chris ‘Human Torch’ Evans was just announced as the one carrying the shield.
Like Lautner in his time, Evans will surely need to bulk-up for the role, and make the sharp contrast between the 98-pound weakling that is (was?) Steve Rogers and the muscular alter ego.
I’m not entirely psyched about the casting, especially since this is a period piece (the movie starts in WW2 and should end with him being frozen in ice and discovered by S.H.I.E.L.D.).

Ant-Man
This one is very uncertain, though Scott Pilgrim’s Edwar Wright & Joe Cornish have already penned the script.

[The movie is] about Henry Pym and Scott Lang, so you actually do a prologue where you see Pym as Ant-Man in action in the 60’s, in sort of “Tales to Astonish” mode basically, and then the contemporary, sort of flash-forward, is Scott Lang’s story, and how he comes to acquire the suit, how he crosses paths with Henry Pym, and then, in an interesting sort of Machiavellian way, teams up with him. So it’s like an interesting thing, like the “Marvel Premiere” one that I read which is Scott Lang’s origin, it’s very brief like a lot of those origin comics are, and in a way, the details that are skipped through in the panels and the kind of thing we’d spend half an hour on.
[…]
Because that character isn’t one of their biggest properties, it’s not like a tentpole deadline. It’s more like me and Kevin Feige saying, ‘Let’s make a really good script.’ We’ve always agreed on that — ‘Lets make a good script that works, that’s all about a great genre film, and that isn’t necessarily relying on anything else.

The Avengers
We finish this round-up with the superhero movie to end them all.
Will Hulk make an appearance (albeit as a baddie)?
One massive thing’s for sure though: Robert Downey Jr. (Tony Stark/Iron Man), Don Cheadle (James Rhodes/War Machine), Scarlett Johansson (Natalia Romanova/Black Widow), Hemsworth (Thor), Tom Hiddleston (Loki), Evans (Steve Rogers/Captain America), and Samuel L. Jackson (Nick Fury), will all reprise their role in this über-pic.
Although there are some issues about mixing the techno-world that is Iron Man with Thor’s more supernatural outlook,
Zak Penn finished a few weeks ago a draft. Whether it is finalized is still to be decided, especially given that there is still no director on board (Favreau is only exec producing).
A few other questions have still not found any answers: Will Hawkeye, Wasp, or even Ant-Man, be part of the team? What about Ed Norton reprising his Bruce Banner role?
I’d say yes to all, if only as cameos.

The plan is for Marvel to release one of the Avengers at a time. First Iron Man 2 on May 7, 2010, then Thor on May 6, 2011 followed by Captain American in July of the same year, and then again in May 2012 with The Avengers.