Aaron Paul stars as “Weird Al” Yankovic, with guest-stars Patton Oswalt, Paul Scheer, Gary Cole, Mary Steenburgen, Olivia Wilde, and Al Yankovic himself.
Posts published in March 2010
Feeling a little down with the network TV landscape? Perhaps you are a writer with a terrific cable show written in spec, but for some reason, you feel that the cable channels can’t host such a daring vision? Well, fear not: since the TV landscape has gotten viciously competitive over the past few years, cable shows have gnawed on the ratings’ pie of the networks. It started in the summer, now it’s year-round. Sons of Anarchy besting the networks, the premiere of SyFy’s Stargate Universe crushing FOX’s Dollhouse….really, you name your example.
Success stories have duplicated for cable networks, who have thrived thanks to critically-loved scripted programming: FX, AMC, TNT, USA… And cable execs used this excellent track record to take bigger responsibilities (I’m looking at you, Kevin Reilly, formerly at FX, then at NBC and FOX). So, we’re now gonna take a look at four of those fierce new guys in town, who have aggressively developped their dramas and comedies in the past 2 years. They are…

Cable’s Hungry Hippos
And we’re starting with the most recent newcomer:

Now, it’s a very recent premium channe that only has carriage deals with four cable operators so far: Verizon, Cox Communications, Mediacom and Charter Communications. Moreover, the official launch was last October, the day before Halloween. That didn’t prevent Mark Greenberg, formerly at Showtime and appointed president of the new venture, that unites Paramount, Lionsgate and MGM, from scaring up the competition early (see what I did there? You’d rather have not? Oh, OK.) through a development slate that already counts three intriguing projects.
Tough Trade takes place in Nashville, Tennessee, and centers on a family…rather, a dynasty of artists that are left on the verge of bankruptcy after decades of excess. Their only saving grace is the black sheep of the family, a former country artist turned alt-rock crooner (a la Chris Cornell maybe?). Lead role goes to Sam Shepard (The Pledge, Black Hawk Down), and True Blood writer Chris Offutt penned the pilot, which will be shepherded by Jenji Kohan from Weeds fame (and probably a favorite of Greenberg, we guess).

Second project was announced this week. This time, it’s shock jock extraordinaire Larry Charles (Borat, Brüno) who will direct and exec produce a half-hour comedy pilot called iCon. It will center on a scheming Silicon Valley titan that may (or may not….oh, who am I kidding) be loosely based on the life and career of Apple CEO Steve Jobs. Here, the writer hired is unlikely, as it’s Dan Lyons, a Newsweek editor that has created a fake Steve Jobs blog and has even made a satirical book lampooning Jobs. Coincidentally, iCon is also the name of a bio book chronicling the rise of Jobs. According to Mike Fleming of Deadline, “Jobs and other titans will certainly inspire iCON at its inception, but the show will lampoon the larger hi-tech world”. iSkeptic.
The third one just was announced. It’s a miniseries based on Ayn Rand’s 1952 epic 750-page novel The Fountainhead. It is centered on the rivalry between two architects and the reporter that chronicles it in a thriving newspaper industry.
Belly prognosis: Great. The three projects developed show great originality: Tough Trade may show a behind-the-scenes look at the heart of country music, and the casting of Sam Shepard is intriguing. iCon has the potential on paper to be a meaner, nerdier The Office. Jury’s still out on The Fountainhead. But, being the direct lovechild of Hollywood studios, as opposed to its premium-cable opponents, Epix will rely on its limitless catalogue in case of failure.
Let’s switch to basic cable, and take a look at…

Owned in equal shares by Hearst and Disney, with a little NBC-Universal thrown into the mix, A&E has been developing dramas and scripted programming of its own for two years. It was, and still is, usually home to a lot of reality TV (Growing up Gotti, Intervention, Criss Angel Mindfreak, Dog the Bounty Hunter). The two first dramas on the air were The Cleaner, kind of a scripted version of Intervention, starring Benjamin Bratt and showrunned by Jonathan Prince (American Dreams). It lasted two seasons, but was cancelled at the end of its sophomore run. Ditto with The Beast, marketed as The Shield meets Wiseguy, and starring Patrick Swayze in his final performance. Due to his untimely cancer and death, the show was cancelled at the end of its first run.
But did those faux pas stop our Hungry Hippo Bob DiBitetto, president of A&E Networks? Hell no! If you took a look at the press release recapping their scripted development slate, last May, it was a catalogue of prestigious names. Kevin Costner! Jerry Bruckheimer! Anthony LaPaglia! Shawn Ryan!

10 months later, all those projects are dead and buried. It came down to two dramas: The Quickening, about, and I quote: “A bi-polar LAPD detective must wrestle with the fact that the medication she has been prescribed makes her “normal” but her disorder, with all the paranoia and risks it comes with, makes her extraordinary.” It was written by Jennifer Salt, formerly on the staff of Nip/Tuck. The other one was Sugarloaf, written by Clifton Campbell (formerly of Profiler and White Collar) and starring Matt Passmore (lead in season 2 of Australian mob drama Underbelly) and Kiele Sanchez (Nikki from Lost….was that a mean credit reminder?). This one is about a homicide cop wrongfully accused of having an affair with his Captain’s wife…and transferred to a small town in Florida. Crime-solver reluctantly transferred to the Sunshine State….sounds eerily similar to Burn Notice? Yep, and that’s also the one show who got picked up for 13 episodes this summer. Other than that? Nothing in sight.
Belly prognosis: Mild, or weak, depending on your optimism. The disappointing visibility in the ratings and the media of their dramas freezed the enthusiasm of our Hungry Hippo. After a flamboyant upfront in 2009, with many established names and interesting subjects, they apparently want to put a light Burn Notice-like on air and it appears they got rid of the rest of contenders. For the channel whose slogan is “Real Life. Drama.”, the speculation for the next May upfront might be a change of slogan: “Real Life. That’s enough.”

The premium pay-per-view channel has begun his development slate with a whisper. It was a series based on the Academy Award-winning drama Crash. The thing is, Dennis Hopper didn’t have enough star power, and was met with critical despise during the course of its two seasons. It changed showrunners, passing from Glen “The Shield” Mazzara to Ira Steven “The 4400” Behr, but no dice. Cancelled without even a soul to care. It’s not alone, either: barely anyone has heard of comedy Head Case, recently cancelled after 3 seasons.
But this misstep was corrected with fresh comedy series Party Down. Carried by a head writer coming off the heels of critical darling Veronica Mars, Rob Thomas, and a talented cast of comedians (Lizzy Caplan, Jane Lynch, Ken Marino, Adam Scott), it posted good reviews (66 score on Metacritic, among other things), and the network liked it well enough to give another 10-episode season — I couldn’t find any info about the ratings, FYI. And it seems that Starz has found its first hit with Spartacus: Blood and Sand, the period drama starring Lucy Lawless, who averages between 850,000 and 1 million viewers every Friday. Plus, the full-frontal nudity and geysers of blood 300-style made it controversial, if not in the USA, at least in the UK, where a lobby of puritan media watchers, Media Watch UK, was trying to block it from airing. (It failed: British Bravo bought it, and has all the intentions of airing it.)
But it needed a seasoned exec, just like Epix, to take it to the next level. Enter Chris Albrecht, the fiery former HBO executive unceremoniously dumped from the pay-per-view giant after a dark story involving booze and affairs. From its first public appearence after his nomination late last year, at TCA, he understands that Starz needs to stand out from the crowd: “This is alchemy and we’re putting together our chemical formula so I’m a fan of all [Starz original] shows and they are distinct from other shows that are on other networks and they’re distinct from each other as well,” he said in this article. The development slate looks hectic, with another historical drama based on the legend of King Arthur, Camelot, slated to premiere mid-2011. Not to mention the Ridley Scott-produced Pillars of The Earth, a miniseries bought by Starz but independently financed and shot, and slated to premiere in July. It stars Ian McShane, Rufus Sewell and Allison Pill, all of whom had recent significant roles in past American TV shows: Kings, Eleventh Hour and In Treatment, respectively.

Belly prognosis: Great. Albrecht’s track record on HBO is unparallelled, and so far they have a strong interest in historical dramas based on key hero figures, but with a more violent and provocative twist. (Camelot is produced by the guys behind The Tudors, light on historical accuracy, but heavy on murders and humping.) On the comedy side, they can go with dark/existential comedy fairly well, since Gravity features characters that made suicide attempts, and still live to talk about it. But while pitching your show, don’t expect HBO-slick production values. For instance, Spartacus was critically mocked for his visual blood geysers, aping 300.

Part of the basic cable channels owned by Turner Entertainment, TBS has focused on off-network comedy reruns and reality TV shows. But it has recently ramped up its original scripted development, and has a bonafide hit with Tyler Perry’s House Of Payne, and Meet The Browns, with more than 3 million viewers each week. It also broadcast 10 Items Or Less, now cancelled, and Friends-like comedy My Boys, that will be back for a fourth season this summer.
But it is featured there for its hourlong drama development, a novelty since its sister channel TNT has only hourlong dramas, and that was one of the ways you could differentiate their programming. (It also had Men Of A Certain Age, which you could classify as dramedy.) So far, four projects are in development.
Franklin and Bash stars Mark-Paul Gosselaar (fresh off the cancellation of Raising the Bar for TNT) and Breckin Meyer as lawyers who win a case against an established law firm, and effectively take them down. They are then hired by the firm’s patriarch, played by Malcolm McDowell. Glory Daze can be described as Greek set in the 1980s, where a socially inept campus freshman (Kelly Blatz, coming from the Disney series Aaron Stone, where he played the lead character) joins the wildest fraternity on the campus. SNL alum Tim Meadows has been cast, along with Julianna Guill, who made an…um…appeareance in the latest Friday the 13th remake.

In Security centers on two sisters who manage a private security company previously run by their father, while, of course, balancing their problems in their family and personal life. Journeywoman of comedy Constance Zimmer has been cast in the project, who comes from Ric Swartzlander, writer on Gary Unmarried and previously on ABC comedy Rodney, and Peter Segal, director of the third Naked Gun movie and Get Smart. It’s also counting Chris Albrecht among its producers.
Finally, from the creator of Monk, Andy Brockman, comes Uncle Nigel, about a Philadelphia cop (Gary Cole) who constantly clashes with his nephew, a rookie in the same police department who never misses an occasion to screw up (role not-yet-cast).
Belly prognosis: Kind of bright, actually. TNT has an excellent track record of developing hit dramas, and the lack of significant original hits make this Hippo hungry. And also likely to give a lot of marketing push to its new dramas, who will be lighter than what you can find on TNT. The development slate looks diverse, with just about something for everybody, and I wouldn’t be surprised if Steve Koonin, head of Turner channels, announces a new “drama” block on TBS for the fall.
Digestive thoughts: We’re looking at cable channels with very different backgrounds, so the chances of them succeeding in launching hit shows are very different. Epix looks the hungriest of them all, having everything to prove, but they also can raise awareness of their brand with their first projects. A&E apparently bit more than he could chew with its stillborn scripted development, and cancellations of its two dramas on-air. Unless next upfront looks as busy as last year drama-wise, I wouldn’t see a lot of future in bringing shows over to them, since they seem to do fine with reality/alternative programming anyway. Starz already has a controversial hit on their hands with Spartacus, but seems to struggle with bringing viewers to its comedies. The arrival of Chris Albrecht can bring the pay-per-view channel the prestige it needs, with many historical dramas to start. Oh, and it will please stockholders too. TBS has a very diverse development slate, but one that counts proven talent (Tim Meadows, Constance Zimmer, Gary Cole, and Andy Brockman on the producing side). A channel to be counted with if you have light, “escapist” entertainment in mind, in the everlasting words of Ben Silverman.
Do you think: why would he finish an epic story with a Ben Silverman quote? I answer: why not?
While giving her ten commandments on writing a spec script in an interview a few years ago, Jane Espenson thought that “this could be a good blog entry.”
She wasn’t wrong.
How to write a spec script for TV is a broad question that has many answers. Her comment made me reminisce about some of the standard spec writing ground-rules. I find that having some does not hinder creativity, but rather focuses it.
Here’s a little (albeit detailed) reminder of some of them, starting with the most obvious.
1. Don’t spec a dead show
For the love of God, we don’t want to know what Carrie did with Mr. Big’s underwear or Ross’ latest honeymoon with Rachel.
If the show is buried, leave it there.
2. Don’t spec a show you want to get hired on
Where to send spec scripts is another issue, but your sample television script should not be destined for the show you’re basing it on. This might sound crazy for some but if you think about it, it’s pretty logical.
There are, firstly, some legal issues that might become involved. More importantly though, it’s just very hard for an outsider to nail a show right on the money.
As Martie Cook explains it in Write to TV:
If you are anyone on the Desperate Housewives writing staff, you know each of the characters intimately […], you know absolutely every minor detail. As a freelance writer, no matter how much you study a show before you write it, you simply won’t have the same inside track that the show’s script writers and producers do. It is quite probable that here and there throughout your script you may have things that are slightly off. [The Desperate Housewives writing staff] will no doubt pick up on the flaws in your script instantly.
Go for the next-of-kin, meaning the next show closest (regarding genre/voice/stories) to the one you want to get hired on.
There have been some successful rule-breakers, but these are extremely rare cases.
3. Spec a show you like
Not speccing the series you’re aiming at doesn’t mean you shouldn’t write something you don’t like (if anything, it’s gonna show in your writing).
Don’t spec a show simply because it’s hot, but also because you’re into it and have some kind of appreciation for it.
Passion is what drives you to be a writer, so why not use the same fuel for your script?
4. Don’t write mythological episodes
You know these little toys you had as a kid and didn’t want anyone else to touch?
Well the characters you’re using belong to someone else.
You’re allowed to play with them a bit, but the show-runner expects you to bring them back safely to him/her.
When you spec a show, go for the memorable stand-alone episode, not the big season finale.
If House suddenly learns he has a tumor, or Meredith Grey finds out she’s pregnant, you’re doing something wrong.
You can obviously play with characters’ relationships and/or use bigger mysteries/arcs, but one of the (many) questions you should be asking yourself is if your episode can neatly fit anywhere in a given season of the show. If the answer is yes, congrats, you’ve got a stand-alone episode.
This doesn’t mean though that your script should be pointless.
You need to provide the reader with an emotional ride, and perhaps even some thought-provoking content.
Use the already-defined protagonists; they’re here just for that reason.
For overly-serialized character shows you wouldn’t be able to understand without a Previously, the WB Writers’ Workshop advises to “set up your episode:”
If you are writing a serialized show (e.g. Gossip Girl or Grey’s Anatomy) please include a “Previously On” page that lists where your main characters are within the series when we come across them in your spec. This page should come after your title page and before your teaser.
5. Don’t write around new characters
You’re trying to prove that you can “blend in” a writing staff, and more importantly “get” the voice of a show.
Writing the backstory of Don Draper’s hairdresser might be fun, but it certainly doesn’t show how you can write the other Mad Men characters (the ones in suits and dresses).
And in case you’re wondering, limiting the amount of screen time a new character has doesn’t mean there shouldn’t be any guest-stars.
If you’re writing a procedural, you will definitely need to introduce new people (victim, murderer, suspect, etc.), just make sure they’re not the protagonists of your episode.
6. Don’t go for the obvious
If you have thought of it, chances are other writers on staff have too. How to write a TV script isn’t about using the low-hanging fruits.
Think of why the show didn’t use that particular storyline. Now look at your spec script outline.
The aim is to write better TV than what’s on TV. You have months, they have two weeks (at best).
Don’t be that guy/girl who throws an empty can of beer at your screen yelling “My dog can write better than that!”, and then come up with a body-switch episode.
7. Don’t think too big, your spec must be realistically producible…
Maybe you should edit your spec script down. Jane Espenson once told the story behind a failed Star Trek spec she did:
It was all epic. And unfilmable. I had demonstrated a complete lack of ability to tell a story with an eye toward real-life budget constraints. And, as a result, I had ended up telling a story that they simply wouldn’t do on their show. Writing a filmable spec, keeping it small enough, is an important part of the process.
8. …but don’t expect it to get produced
Specs are mainly here to showcase your talent as well as show you can blend in a predetermined ensemble.
One of the greatest ironies of TV spec writing is that, even though you’re striving to prove you can successfully write a one-hour drama, your “proof” won’t be made.
You can use that to your advantage by going bigger on some of the stories.
Alex Epstein in Crafty TV Writing also makes an interesting point about censorship, and how your material can be “slightly edgier” to what’s on TV:
If you are going to push the envelope, it should be in a direction that the show would naturally take if the network censors were all on holiday that week.
With that said, don’t go too far. Although you can thematically go beyond the usual, don’t go overboard and start putting “fuck” every pages (unless it’s The Sopranos — but what the hell are you doing speccing a dead show?).
Like getting staffed on your specced show, there have been very rare instances (mostly in sitcoms) where specs ended up being made. There’s also that guy who got struck by lightning twice. You know what I mean.
9. Keep it fresh
This is both about your choice of main storyline (who wants to see a rehash of a plot done to death?), as well as arcs you might have to use in your spec.
Your Grey’s Anatomy script about Izzy Stevens won’t be of much use now that Katherine Heigl is off the show.
Try to keep it updated enough so as not to make your spec stale. Doing this on a serialized show is obviously harder.
But like Botox, too much nip and tuck on your finished script, and it quickly becomes a mess.
As Jane Espenson puts it:
It’s better to let a spec show a few of the signs of aging than to keep fattening its lips and lifting its keister until even you can’t recognize it anymore.
Fellowships find that 6-month old scripts are fine as they consider it the correct amount of time for a good polish/new writing. However, if it’s a couple seasons old, cross it off.
10. Watch, read, and study
Perhaps the single most important rule here.
You’re aiming to mimic an already-existing show so that your own spec script format matches theirs.
The best way to know how it works is to do the three things listed: watch their episodes, read their scripts, study their structure. If you can, you should definitely try to get your hands on the series’ bible (though that’s going to be a hard thing to do).
Ask yourself: What would a typical A, B, or C story be? How long are the teaser and the tag? Why are the act breaks here but not there? And for that matter, how many acts are there altogether? The list goes on. You should also have a feel of how the characters talk, and even think.
Basically know the show by heart.
Remember that writing a spec script is still art, not science.
You could forget about everything and write for the double-edged sword that is ‘stunt speccing.’ If you’re on top of your game and make the perfect script, kudos to you. However if not done correctly, it could bomb massively (and you’d have wasted a lot of time writing it). Perhaps I’ll post a spec script example or two next time around.
Rules are meant to be broken, but some are also meant to be respected.
And since I did mention Jane Espenson’s own ten commandments of TV Spec writing, here they are:
– Don’t spec a show you don’t respect.
– Don’t make your spec about a guest character. Focus on the main character.
– Get sample scripts of produced episodes. Study them.
– Follow the show’s structure exactly.
– Find a story for your spec that plays on the show’s main theme.
– Don’t write an episode that resolves the show’s mystery or consummates its romance.
– Place the story turns at the act breaks, and give us a reason to come back after the commercials.
– In a comedy, spend time polishing the jokes, especially the last one of each scene.
– Spelling, formatting, clarity of stage directions – they really matter.
– Use strong brass brads.
Write on.


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