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Posts tagged as “Behind the Scenes”

This just in: Strike is coming

Strike.TV (which I just love) is officially launching on Oct. 28!
For you guys not on the beta program, mark your calendars!

Dear Strike.TV’ers,

How has the beta been going for you? What do you think of our first
week’s worth of shows? We can’t thank you all enough for all of the
input you’ve given us, and we can’t wait to show you more!

Happily, we can finally announce that Strike.TV will be officially
launching on October 28th – and, as some of you may have heard, you
will also be able to watch many Strike.TV shows at Joost and Youtube.

As we get closer to launch, we’ll have a lot more news for you, so
keep up with our news via Twitter, Facebook, Myspace, and LiveJournal.

Best,

Strike.TV

Fight to the ratings

First, some general TV/Movie news:

Samantha Bee and Jason Jones, from this show called “The Daily Show with Jon Stewart” (what the hell is that show anyway?), are signed to co-create and write a CBS sitcom (yes, you read that right) about the cooking world, Jones being a celeb chef and Bee one of the two women running his cooking empire (So like Bree’s Andrew?).

Also, Jonathan Prince (creator of A&E’s The Cleaner) has inked a first-look 2-year contract with CBS Paramount TV where a first series is already planned, centered around “bright and self-confident 22-year-old college grads who enroll in a medical school with an unusual program that forgoes years of book study to throw the youngsters into the trenches at a teaching hospital where they’re faced with life-and-death situations”.
I may jump out on a limb here, but isn’t that like Grey’s Anatomy without the “steamy” romance?

And what the hell is this news about Don Cheadle replacing Terrence Howard in Iron Man 2?

Now down to business.

I have been known to talk on occasion about ratings and how they might relate to, you know, the survival of a show.
THR put up today a couple of article around ratings, cable and DVRs.

The first is this one, a basic comparison between cable and broadcast ratings.


As the article says:

The cable networks are making their biggest push yet into fall with original scripted programming, but whether they can hold their own against the broadcasters remains to be seen.

I tend to agree with what Kimberly Nordyke notes.
That cable networks can win over the Summer is now obvious. After all, the Big Five are just starting to realize that original content works, even during hiatus, and they are now trying to put that content on air, during “hiatus season” for instance. As I pointed out in an earlier post, the idea of round-year original TV content is happening, whether the major networks want it to happen, or not.
Now, the main question is whether or not cable can keep its momentum going during fall and perhaps even winter. They could even take the sweeps in the (very) long run…But probably not.
Still, although the fact that the Big Five’s ratings are declining is undeniable (due to various circumstances -read “technology and cable”-), I’m not sure of a viable scenario where cable would outperform either CBS, NBC, FOX or ABC (they wouldn’t have a problem with The CW) when fall season is in its full swing.
I guess we’ll have to wait and see…On our DVRs.

Speaking of DVRs, the other THR article I was talking about is this one (technically a blog post). It’s all about DVRs boosting premiere ratings…although not by much it seems.

TV is being revolutionized.

In other, totally unrelated, news, I think I found the coolest website of the week.

Mad MIP

Mad Men is for drama what The Office is for comedy: the show everyone is speccing right now.
I’m probably the only one out there not really interested in speccing a Mad Men but that doesn’t mean I’m not interested in the show itself, far from it.
Actually I found out a couple of articles that could interest people currently “researching” so to speak around the ad business.
One of them is an interview conducted by Wired with Benjamin Palmer, who is the co-founder and CEO of an award-winning interactive marketing agency (The Barbarian Group). In this interview, Palmer discusses “the show’s realism and relevance to the advertising industry today”.

Wired.com: Things aren’t going so well with Betty. Is Don Draper’s life bound to fall apart?
Palmer: The failure for him is when the nobility of commerce goes away. Back then, it was noble to own things. When you saved up enough to get a car, it meant something. It was part of the machine of American progress.
Wired.com: So he’s doomed to fail?
Palmer: Yup. His kind will go away. He’s going to become extinct. His brand of person doesn’t exist anymore.

It could be an interesting idea to deal with Draper and Sterling Cooper with a more “contemporary” look at things, but what do I know.

Anyway, other interesting articles I found around Mad Men were mainly article written by “real” ad men, like those two. Pretty interesting stuff if you ask me.

Also, don’t forget that Monday begins over in Cannes the annual MIPCOM and MIPTV, which is the place of business regarding trends in television and new media (especially this year where we have YouTube and Tudou people over there).
For the people who don’t know what the hell just is this MIPthingy, Wikipedia says it all:

It is essentially a content event for co-producing, buying, selling, financing and distributing entertainment content. It provides the people involved in the TV, film, digital and audiovisual content, production and distribution industry a market conference and networking forum to discover future trends and trade content rights on a global level.

The Hollywood Reporter usually has good reports of what happens there if you’re interested, which you should be if you intend to work in the industry.