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Is Netflix’s original programming strategy a game-changer?

By now you’ve probably heard the news: Netflix has decided to enter the original programming world. Not only that, but the king of online movie distribution is doing it through a $100-million deal, scoring House of Cards (one of the most sought-out cable pilots) with a 2-season/24-episode order.
Boom.

It’s certainly impressive, and pretty much unheard of, but why can this move be considered a game-changer?

First, the fact that Netflix is doing original programming is, by itself, a major decision, and dare I say a major shake-up in the peaceful realm of the television industry.
An outside entity getting on TV’s turf by pulling the rug out from their feet? They’re a distribution outlet, not a content developer. Surely this is tantamount to iTunes making shows of their own, right?
Well the truth is that we’ve now moved beyond all of that.
Do you remember The Outer Limits‘ opening credits? “We control the horizontal and the vertical.”
I could write a thousand pages describing how “the Internet” or “YouTube” or “the writers’ strike” changed the way “television” is “made,” but the bottom line is that the standard TV business model is slowly eroding away. We’re now angling towards an endless array of verticals and horizontals. The latest example being Comcast buying up NBC/Universal. The “input” and “output” tubes are starting to fuse themselves together into an endless loop.
Scary, huh?
So we have Netflix, which controls 61% of movie streaming and is literally getting a dedicated button on your remote control, who is now moving beyond its distribution model to become a content creator–nay, a premium content creator and provider.
I’d say that’s one major step towards the future of television.

Now there’s also the problem of the content itself. Netflix went with House of Cards; in other words, this is a very high-profile cable drama.
The message is clear: You don’t have to be HBO to provide epic premium content.
It’s not only about making original content, it’s about making original premium content that can rival cable.
Is cable really in competition with online distribution outlets?
That’s still up to debate, although Netflix clearly thinks so.
“But they don’t have development executive” you say. Well that may be true, but I’m still waiting to see Netflix’s exec pyramid to validate that statement. They’ll probably create a dedicated department in the next few weeks.
Regardless, seeing as this is their first original venture, and the way they acquired the project, I’m willing to bet that they’re more than willing to give some artistic freedom.
After all, we’re not talking about a project by unknowns here. House of Cards is a respected foreign property drama and has established auspices (Fincher/Spacey). Plus we have MRC, which has a decent track record, but more importantly everything to prove. It’s probable that they’ll be the ones more involved in the creative process.
And will House of Cards be eligible for an Emmy?

Finally, we have the deal itself. A two-season order is nowadays virtually unheard of.
As Nellie Andreeva pointed out in her article:

AMC went straight to series on The Walking Dead but with a modest six-episode order. Rome and Fox’s CGI extravaganza Terra Nova started off with 13-episode orders. Starz, which has been going straight-to-series with its dramas, ordered 10 episodes of Camelot and 8 of Boss.

Although still unknown, the distribution model of these 24 episodes will probably be by itself somewhat of a revolution (at least for that type of content).
Will it be VOD-only? Will DVDs be mailed out? How about the marketing campaign?
Everything needs to be defined. Or rather redefined, since this is after all a TV series we’re talking about.
Change is afoot.
The fact that Netflix spent $100 million to acquire the project is them basically thumbing their nose at cable.
Had AMC or HBO acquired the project, it certainly would have kept its appeal, but beyond its artistic value, the fact that Netflix is developing it is much more alluring.
House of Cards is now a big fish in a small pond–which is about to get enormous.

Of course, at the end of the day (or rather months to come), all of this might end up being a catastrophic failure. Nobody watches the show and millions have been spent for nothing.
I personally believe though that it’s going to work out on all fronts.
And if anything, this will at least usher in a new era; that of premium original content not originating from the standard black box, but from an entirely different mode of distribution.
Whether that’s a good or bad thing remains to be seen.

One final question remains: Will House of Cards be eligible for an Emmy?

Pilot Pick-Up Review (ABC) – 2011-2012 Season

Development season is right now, and with the scripts picked to pilot about to be shot, the next best thing besides watching the finished product is reading them. As well as reviewing them. I’ll also venture a guess as to whether I think they’ll go to series or not (all of which is announced as usual at the Upfronts). So here goes.

Let’s start with ABC, land of the soap and female viewership.
This season, they’re definitely trying to go a little more male-skewing while cashing in on the family comedy genre. With Lost now gone and Desperate Housewives winding down, they’re also on the lookout for the next big high-concept drama.

Dramas (One-hour)
Georgetown (Will Fetters)
Logline: A soapy dramatic series about the young political careerists living together in DC who are just learning the ropes and need to find the balance between idealism and reality.
With: Daisy Betts, Katie Cassidy, Joe Mazzello, Condola Rashad, Jimmy Wolk
My thoughts:
When you think about a political show, your mind goes straight to The West Wing. Here again, Georgetown is a tough sell as a stand-alone show.
It takes more than half of the pilot to get used to the idea that, no, Sorkin isn’t coming to the rescue and, yes, these are indeed 20-something youngsters apparently running the political capital of the country.
As expected, the show is heavily soapy, but this is fortunately no CW show (we’re a long way from Gossip Girl territory). By the end of it, you can see why ABC picked it. Now, whether it’s…
Going to series? Yes. Joss Schwartz (who’s an exec on the project) is now a known commodity, and with the 2012 election right around the corner, everyone’s waiting for a political show to pop up (that isn’t going to fail like ABC’s last try, Commander in Chief).

Good Christian Bitches (Robert Harling)
Logline:A dramatic series with comedic elements based on the book of the same name by Kim Gatlin. The series centers on a woman with two children who tries to start over by moving back to the wealthy Dallas enclave where she grew up after the death of her disgraced husband. Now living with her overbearing mother, she remembers that she left for a reason, because her old “friends” are ready to sabotage her with gossip and worse. It doesn’t help that she wasn’t exactly an angel in her youth. She turns to her true allies and faith to get her through.
With: Jennifer Aspen, Leslie Bibb, Kristin Chenoweth, Marisol Nichols, Annie Potts, Miriam Shor
My thoughts:
If any project is striving to be a Desperate Housewives replacement, this is the one.
Disappointingly, the pilot wasn’t as strong as its predecessor. Whereas Housewives succeeded in bringing, both, the serious drama and the funny comedy, Good Christian Bitches barely scratches the surface.
Ultimately, Christian Bitches is to Housewives what The Talk is to The View. Get from that what you will. And about that not-so-provocative title? You can bet they’ll change it.
Going to series? Yes, but… Is ABC confident enough in Desperate Housewives to carry over a few more seasons, or do they want a new ensemble soap right now? Plus controversy is always welcome.

Hallelujah (Marc Cherry)
Logline: A dramatic series set in the small town of Hallelujah, Tennessee in which the forces of good and evil are personified by two men. One is hard-working diner owner who’s had a run of tragic luck and the other is a corrupt and immoral millionaire. When it appears evil is winning the battle, a mysterious newcomer arrives in town and things start looking more optimistic for “good.”
With: Arielle Kebbel, Donal Logue, Jesse L Martin, Frances O’Connor, Terry O’Quinn
My thoughts:
I came in expecting nothing, I came out not only liking the pilot but anticipating the series.
Some people may call me crazy for comparing Hallelujah to it, but I got a strong The Stand-like vibe from the show.
The way Cherry weaves religion/faith into the story, and how everything quietly builds up to a battle between good and evil in the purest sense is definitely reminiscent of the Stephen King classic.
I don’t want to spoil too much about either The Stand or Hallelujah, but I thoroughly enjoyed this world.
Overall, it is eons more intriguing than, say, Happy Town, which was much more a Twin Peaks wannabe than Cherry’s project is.
Going to series? Yes. Solid cast, solid writer, solid story. And it’s Marc Cherry’s highly anticipated new project.

Identity (John Glenn)
Logline: A dramatic series based on the UK ITV series centering on an elite team that investigates identity thieves. The detectives are chasing electronic footprints – surveillance camera footage, parking tickets, credit card purchases – looking for impostors who can be anyone they want.
With: Angela Bassett, Orlando Jones, Wentworth Miller, Colin O’Donoghue, Jay Paulson
My thoughts:
Very classic procedural (which I’m not a fan of generally). Main case is well thought-out but the execution of the premise feels somewhat tame. The protagonist is borderline unlikeable and the visual style is pretty much a copy of all modern CBS procedurals.
I’m somewhat skeptic about the longevity of the show. It’s one thing to come up with six stories about identity theft, but 22 original ones? Ouch.
Going to series? Maybe. Recognizable name in the cast, based on existing property, and ABC wants a more male-skewing procedural. Are those criteria good enough to warrant a series order?

Once Upon a Time (Adam Horowitz/Eddie Kitsis)
Logline: A dramatic series set in the small town of Storybrooke, Maine, where all of the characters in Fairy Tale Land have been in exile, following an epic battle between Good and Evil, which Evil won. Only a ten year old boy knows the truth; everyone else in the town is under the spell of the Evil Queen, who has erased their memories of their past glories. The boy escapes and finds his birth mother, who is the daughter of Snow White and Prince Charming, and together they work to topple the evil queen.
With: Robert Carlyle, Joshua Dallas, Jamie Dornan, Jared Gilmore, Ginnifer Goodwin, Jennifer Morrison, Lana Parrilla, Raphael Sbarge
My thoughts:
Mixing the fairy tale and real world in a serious (i.e. for adults) way is a novel and interesting concept. I really enjoyed the execution. Sure, they’re taking a heavy cue from Lost by alternating two timelines (“past” fairy tale world with “present” modern day), but it works. I can definitely see them going even further and focusing each episode on a given fairy tale character (with flashbacks).
I’m very curious as to how they can make some of the characters work on screen without seeming ridiculous (e.g. Jiminy Cricket). Wait & See.
Going to series? Yes. Highly anticipated premise and top notch cast. (Assuming the SFX don’t fall flat on their face).

Pan Am (Jack Orman)
Logline: A period dramatic series centering on flight attendants for cutting-edge new clipper on Pan American World Airways in the mid-1960’s. It’s the dawn of the space age, but on board, the crew deal with various crises, from love affairs to a bit of international espionage.
With: Kelli Garner, Jonah Lotan, Michael Mosley, Christina Ricci, Margot Robbie
My thoughts:
Mad Men definitely made the 60s look sexy (male-wise), and now Pan Am is striving to do the same with women. With a historical twist.
Indeed, unlike its AMC rival, we get a deeper look into the Cold War era with, for instance, some good Cuba espionage storylines (although no Alias-worthy action). Don’t worry, it isn’t as ridiculous as it sounds. You still get the ABC vibe (i.e. soap elements), but it’s a solid historical drama.
Plus the fact that an episode is set in a given flight is pretty cool. And of course, you have flashbacks (organic and compelling ones, I promise).
Going to series? Why not. In so many ways is this not an ABC show, but I still think it has a shot (mainly thanks to Ricci’s presence).

Partners (Ed Bernero)
Logline: A dramatic series centering on two half sisters, Jess and Mattie, who are also police partners and work as a team to take down criminals, manage their personal lives, and deal with the boy’s club at work. The coolly rational Jess seems like the caregiver for her hotheaded younger sibling, but she is actually covering up a terrible secret in her past, a secret she is anxious Mattie never learns.
With: Michael Beach, Frances Fisher, Larry Gilliard, Jr., Kenneth Mitchell, Scottie Thompson, Annie Wersching
My thoughts:
The ABC version of a cop procedural. Need I say more?
You also have an overbearing voice-over. Actually two of them (the sisters), which gets even more confusing once the action starts to roll in.
Going to series? Depends. The only reason ABC would pick it up is if they plan to play it safe, and if this pilot list is any indication, that’s not what they want to do.

Poe (Chris Hollier)
Logline: A dramatic series centering on writer and early detective Edgar Allan Poe, who investigates strange mysteries in the Boston of the 1840’s, with a contemporary and fun tone. Poe is a reporter who also helps the police investigate difficult cases. He’s smart, charming and sometimes irreverent, and doesn’t rule out the paranormal when solving crimes.
With: Christopher Egan, Tabrett Bethell, Natalie Dormer, Kevin McNally, Leslie Odom Jr.
My thoughts:
Is this Sherlock Holmes (2009): The TV Show? Pretty much.
Still, you’ve got to give props for developing what some might consider a niche show, but is actually much more universal. The mysteries (and techniques employed) end up being almost timeless, and so do the characters. It may be another modernization of classics, but it’s done so well that you can’t complain. Fans of Poe will also be delighted with the many visual shout-outs.
Going to series? Possibly. ABC might want to try something new by picking this up, and with Sherlock Holmes having a sequel released, the timing is perfect.

Revenge (Mike Kelley)
Logline: A dramatic series centering on a young woman whose family is disgraced when her father is framed and sent to prison for a white collar financial crime he didn’t commit, which led to his death. As a result, she went from living in the lap of luxury in the Hamptons to foster care. Years later, in her twenties, she returns to the wealthy enclave where it went down under an assumed identity to get revenge on each and every one of those responsible.
With: Ashley Madekwe, Gabriel Mann, Connor Paolo, Emily VanCamp, Nick Wechsler II
My thoughts:
A revenge drama reminiscent of the Count of Monte Cristo. It’s grandiose, it’s epic, and it’s a soap. What more could ABC ask?
Going to series? Maybe. It’s a crowded field for soaps this ABC season and this one might not be different enough. Although the fact that the story can be close-ended (a la mini series) might push it for mid-season/early summer

The River (Michael J. Green/Michael R. Perry)
Logline: A dramatic series shot in a documentary style centering on a famous television naturalist who is lost and presumed dead while on an adventure in the Amazon. Believing he is still alive, a group of his loyal friends, led by his reluctant medical student son, assemble a rescue mission. But something deadly in the river awaits.
With: Joe Anderson, Paul Blackthorne, Bruce Greenwood, Leslie Hope, Eloise Mumford, Sean Parks
My thoughts:
I’d like to preface this by stating that I’m not a fan of Oren Peli. It will therefore come as a shock to no one that I didn’t like this pilot, at all.
For me, a standard Peli drama (Paranormal Activity, Area 51) is a) done in mockumentary style, b) 85% of nothing happening, c) 15% of build-up, and d) no pay-off. Lo and behold, The River is exactly that.
And it’s another Lost rip-off. You’ve got a weird monster roaming around, you’ve got flashbacks right in the middle of (supposedly) intense moments, and a mysterious island/jungle of sorts. The stakes and mysteries are borderline uninteresting, and the characters are almost unlikable.
Going to series? Yes. ABC wants a new Lost as quickly as possible. Not that such a thing exists but if they want to try, so be it.

Multi-camera Comedies (Half-hour)
The Last Days of Man (Jack Burditt)
Logline: A multi-camera family comedy series centering on a man who is fighting for his manhood while surrounded by a world of women.
With: Tim Allen
My thoughts:
I’ll say it: I thought the script was misogynistic. What is Tim Allen doing?
Main character is unlikeable (if not despicable), and the humor is pretty much tired.
Also, a multi-cam on ABC? What?
Going to series? Maybe. Tim Allen is the only reason this show would get picked up.

Work It (Ted Cohen/Andrew Reich)
Logline: A multi-camera comedy series centering on two men who find success as sales reps for a pharmaceutical company when they do the job dressed as women.
With: John Caparulo, Ben Koldyke, Rebecca Mader, Amaury Nolasco
My thoughts:
What the hell was that?
Hands-down the worst of the pilots on this list.
The script is plain unfunny, and not right for ABC at all. The transvestite storyline is not only plain weird in this context, but it’s also doubtful they can make it believable for an episode (let alone an entire season).
Going to series? I hope not.

Single-camera Comedies (Half-hour)
Bad Mom (Sharon Horgan)
Logline: A single camera comedy series centering on a “bad mom,” who has relied on her own mother to raise her kids. When her mom decides to reclaim her life, she has to get her act together and be a real parent.
With: Jenna Elfman, Sharon Horgan
My thoughts:
Cute comedy, but overall forgettable. Sadly there’s nothing outstanding about it.
Going to series? Possibly. I can see it as a mid-season show that never finds a real audience.

Don’t Trust the Bitch in Apt. 23 (Nahnatchka Khan)
Logline: A single camera comedy series about a sweet girl from the heartland who moves to New York City and her roommate is a slightly crazy, sexy party girl.
With: Michael Blaiklock, Krysten Ritter, James Van Der Beek, Dreama Walker
My thoughts:
Now that’s an edgy comedy for broadcast.
The meta elements of Van Der Beek playing Van Der Beek might go over the head of some of the viewers but we know who ABC is really targeting with this.
Going to series? Yes please?

Man Up! (Christopher Moynihan)
Logline: A single camera comedy series centering on a happily married father of two who struggles with his identity as a modern, sensitive, hand sanitizer using guy versus his father and grandfather, “real” men who were war veterans. He commiserates with his two male best friends and struggles to be a role model for his own son.
With: Amanda Detmer, Dan Fogler, Christopher Moynihan, Teri Polo, Henry Simmons, Mather Zickel
My thoughts:
If you wanted an example of a more ABC male-skewing comedy, this is it. For one, it reminded me a little of FX’s The League (which is a good thing), with this “boys club” kind of vibe. Nothing groundbreaking here though.
Going to series? Doubtful. Slate is pretty full in regards to family comedy and Moynihan is under an ABC Studios deals so, if it isn’t this one, then the next.

My Freakin’ Family (Erica Rivinoja)
Logline: A single camera comedy series about a young couple who have to fight for their role in their baby’s life when each of their parents, who are all from varied cultural backgrounds, descend upon them.
With: Mo Gaffney, Harish Patel, Ravi Patel, Christopher Rich, Cybill Shepherd, Ellen Woglom
My thoughts:
Another try at cashing in on Modern Family, this time with more of an Outsourced take. Sadly, the jokes are pretty tired, the story is boring, and the parents are unlikeable. Thanks but no thanks.
Going to series? Same as above.

Suburgatory (Emily Kapnek)
Logline: A single camera comedy series centering on a teen girl whose quality of life takes a nose dive when her family moves from the big city to the suburbs.
With: Carly Chaikin, Allie Grant, Cheryl Hines, Jane Levy, Jeremy Sisto, Alan Tudyk
My thoughts:
Yes, it was funny and the characters were quirky enough for me to care. I can definitely see it in the Cougar Town/The Middle block. Add in Tudyk and Sisto and I’m already sold.
Going to series? I hope so.

Next up in the broadcast world is CBS.

#TheGreyBox is here

#TheGreyBox, the only chatroom dedicated to television writers and spec writing, is finally open!

How to access it?
The webchat version is available to all through the following site:
http://www.thegreybox.net
All you have to do from there is input your name, click ‘Connect’ and wait a couple of seconds.
Welcome to #TheGreyBox!

You can also familiarize yourself with IRC and dedicated clients with this simple guide we wrote.

Alternatively, if you have an IRC client of your own, here are the infos you need:
Server: irc.thegreybox.net
Port: 6667
Channel: #TheGreyBox

If you’ve been brought here without any idea as to what I’m referring to, you can check out this presentation post.
#TheGreyBox is an actual, old-school chatroom dedicated to TV writers, aspiring and pros alike.
Regardless of where you are, it is difficult for anyone to meet new people, let alone ones dedicated to the same craft, and have honest conversations with them. I hope an open, free and accessible place like a dedicated chat can become a neutral space that sparks intense discussions and exchanges between writers and the like.

Now that #TheGreyBox has been launched, it is up to you to make it a lively place where people can meet, exchange ideas/questions, and discuss television/spec writing.
Once again, this post can only take us so far, so please spread the word as best you can with a tweet, blog post, Reddit submission, Tumblr update, Facebook status or carrier pigeon.
Hopefully you are as excited as I am about this opportunity to meet other writers, and join an amazing community.

I’ll see you on #TheGreyBox.