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Ding Dong, Appointment TV is Dead

Ding Dong, Appointment TV is Dead

With 24 being canceled and Lost ending its run next May, this season will mark the last year of so-called Appointment Television.

Everything is now available at our finger tips, and denying it is simply delusional.
It’s a given that people are currently watching television in a very different way than how they were used to for the past last 50-60 years.
Pure made-for-TV content is virtually gone. Networks are constantly thinking of new ways to use new media to promote a show on the air.

Appointment TV itself has gone through some changes throughout the years.
At its core, it can best be described as a can’t-miss show you have to see every broadcast week.
The reason you “can’t-miss” it is exactly what has evolved.

Appointment TV has been in existence since the early days of television at a time where only a handful networks existed. Everyone around the country would tune in to watch one of the few shows on the air, week after week.
When a finale aired, it was an event like no other that a majority of Americans would follow. M*A*S*H*’s series finale achieved a 77% share with 50.15 million households. Three years prior, the Dallas reveal of who shot J.R. attracted 41.5 million households for a 76% share.
To compare, this year’s Super Bowl, the most-watched television program in television history, “only” achieved a 68% share.

But don’t think this viewer problem is anything new.
Over twenty years ago, in 1988, LAT’s Peggy Zeigler wrote in an article entitled “Where have all the viewers gone?”:

And everyone has to figure out how to make network television back into a hits business. The buzzword is appointment television, industry shorthand for the kind of “can’t miss” shows that people make sure they’re home to watch — or they tape. Appointment television translates to hit shows: “Cosby” was appointment TV, so was “Moonlighting” and “L.A. Law.” Appointment television brings more viewers to the set; “The Cosby Show” single-handedly boosted Thursday night HUT levels when it debuted in 1984.

By the mid-1990s, NBC’s “Must See TV” brand was starting to die down, and so was widespread Appointment TV. Due to an increasing number of channels, everyone had their own little personal “Appointment TV Show,” but few were nationally-recognized as such.

A crazy storytelling form became at that point a bit more common: serialized narratives.
Though heavily-serialized shows wouldn’t catch on for another ten years, “softer” mythological ones would in the meantime not only become critical hits, but also cultural ones. Series, such as The X-Files and Buffy the Vampire Slayer, succeeded in keeping an episode format while creating arcs over a full season.
Appointment TV was at that point apparently dead, replaced by Cult Television.

Then something happened: the Internet.
People could share thoughts and discuss mythological components, dissect a show, relay tons of behind-the-scenes information. But it needed content.
No new series had appeared to fill the void since the end of The X-Files.

24 premiered in 2001 and was an instant hit. Many reasons were given, a major one is linked to its serialized format.
It wasn’t only made to enhance “the watercooler factor,” but more importantly allowed the show to introduce a brand new concept: addictive television.
At the other end of the box, people had started to proactively change their schedules to fit a given show into their lives.
You wouldn’t necessarily want to do a Hill Street Blues marathon, but we’ve all heard countless stories of people watching several seasons of 24 back-to-back in one sitting.
After that shift occurred, virtually no episodic Appointment TV remained. Friends’ finale became an actual Television Event (thanks to the show’s influence on pop-culture), but the show never actually reached on a regular basis the levels of 80s sitcoms.

In 2004, Desperate Housewives brought back soap-opera to primetime with much success.
The same year, Lost smashed the mythological show rulebook and paved the way for new forms of television-related transmedia storytelling. Its complex mysteries also brought viewers, who tuned in week after week, wanting answers, or at the very least more clues. For its six seasons, countless time has been spent talking about the series and its content.

The void was filled, and the ultimate form of Appointment Television was born. If only with a decade to live.
Slowly but surely, the tool that helped it resurface was causing its very downfall.
The shows had become so serialized that you couldn’t miss an episode, and needed to use technology to catch up on them. From there, it wasn’t much of a stretch for “can’t miss shows” to become DVRed and streamed instead of live-watched.
Ironically, Appointment TV had become a “must-see,” but not necessarily on television’s schedule.
What works best on television are episodic shows, and what works best outside television are serialized ones.

Meanwhile, Event TV (sports competitions, award shows, etc.) was emphasized as such thanks to Twitter, and other live-communities.
It now has grown into something new: Social Television.

Lost‘s series finale in May will be Event Television. Everyone around the country might not watch it, but they will surely talk about it. By that time however, Appointment Television will be gone forever.
Whatever the case may be, massive weekly viewings of a show are a thing of the past.
Welcome to the world of crossmedia.

Athletes as SNL hosts are no good

Today it was announced that Yankee’s A-Rod “turned down multiple overtures to host Saturday Night Live.”
As he puts it:

I finally figured out to make the game the priority. Ultimately I am a baseball player. This is what I do best and what I should be concentrating on.

I say that’s very good news.
However, some people seem to disagree:

What???? How could that be? Doesn’t he know that hosting “SNL” is one of the perks of being a superstar New York athlete? Turning down the chance to host “Saturday Night Live” is like telling Oprah Winfrey, “No thanks, I’d rather not be on your show.” It’s just not done!

This might be a good analogy if you were an actor/actress, or an entertainer.
We’re here talking about a professional sportsman.
I’m sorry to burst your bubble, but I doubt many people enter pro sports to one day host SNL.
“Geez I wish I could meet Lorne Michaels… If only I had 14 gold medals. I bet that would be a good way to do it.”
Not only that, but if I were an athlete even remotely interested in this, I’d reconsider simply based on the fact that, you know, I can’t act.

Need I remind you peeps of the last time a sports guy hosted the show?


Reading from a teleprompter is not the same thing as being funny.
Even Christopher Walken knows that.

This trend has especially intensified these last couple of years with Peyton Manning, LeBron James, Michael Phelps, and, point out above, Charles Barkley (arguably one of the worst SNL host of all time).
As we already saw last September, the latest seasons’ hosts (save for a few) haven’t really been varied, or even good.
We should rejoice that an athlete turned down Saturday Night Live and save us eye-bleeds (even for the wrong reasons).

The Hungry Hippos: New Outlets for Scripted Fare

The Hungry Hippos: New Outlets for Scripted Fare

Feeling a little down with the network TV landscape? Perhaps you are a writer with a terrific cable show written in spec, but for some reason, you feel that the cable channels can’t host such a daring vision? Well, fear not: since the TV landscape has gotten viciously competitive over the past few years, cable shows have gnawed on the ratings’ pie of the networks. It started in the summer, now it’s year-round. Sons of Anarchy besting the networks, the premiere of SyFy’s Stargate Universe crushing FOX’s Dollhouse….really, you name your example.

Success stories have duplicated for cable networks, who have thrived thanks to critically-loved scripted programming: FX, AMC, TNT, USA… And cable execs used this excellent track record to take bigger responsibilities (I’m looking at you, Kevin Reilly, formerly at FX, then at NBC and FOX).  So, we’re now gonna take a look at four of those fierce new guys in town, who have aggressively developped their dramas and comedies in the past 2 years. They are…


Cable’s Hungry Hippos

And we’re starting with the most recent newcomer:

Now, it’s a very recent premium channe that only has carriage deals with four cable operators so far: Verizon, Cox Communications, Mediacom and Charter Communications. Moreover, the official launch was last October, the day before Halloween. That didn’t prevent Mark Greenberg, formerly at Showtime and appointed president of the new venture, that unites Paramount, Lionsgate and MGM, from scaring up the competition early (see what I did there? You’d rather have not? Oh, OK.) through a development slate that already counts three intriguing projects.

Tough Trade takes place in Nashville, Tennessee, and centers on a family…rather, a dynasty of artists that are left on the verge of bankruptcy after decades of excess. Their only saving grace is the black sheep of the family, a former country artist turned alt-rock crooner (a la Chris Cornell maybe?). Lead role goes to Sam Shepard (The Pledge, Black Hawk Down), and True Blood writer Chris Offutt penned the pilot, which will be shepherded by Jenji Kohan from Weeds fame (and probably a favorite of Greenberg, we guess).


Second project was announced this week. This time, it’s shock jock extraordinaire Larry Charles (Borat, Brüno) who will direct and exec produce a half-hour comedy pilot called iCon. It will center on a scheming Silicon Valley titan that may (or may not….oh, who am I kidding) be loosely based on the life and career of Apple CEO Steve Jobs. Here, the writer hired is unlikely, as it’s Dan Lyons, a Newsweek editor that has created a fake Steve Jobs blog and has even made a satirical book lampooning Jobs. Coincidentally, iCon is also the name of a bio book chronicling the rise of Jobs. According to Mike Fleming of Deadline, “Jobs and other titans will certainly inspire iCON at its inception, but the show will lampoon the larger hi-tech world”. iSkeptic.

The third one just was announced. It’s a miniseries based on Ayn Rand’s 1952 epic 750-page novel The Fountainhead. It is centered on the rivalry between two architects and the reporter that chronicles it in a thriving newspaper industry.

Belly prognosis: Great. The three projects developed show great originality: Tough Trade may show a behind-the-scenes look at the heart of country music, and the casting of Sam Shepard is intriguing. iCon has the potential on paper to be a meaner, nerdier The Office. Jury’s still out on The Fountainhead. But, being the direct lovechild of Hollywood studios, as opposed to its premium-cable opponents, Epix will rely on its limitless catalogue in case of failure.

Let’s switch to basic cable, and take a look at…

Owned in equal shares by Hearst and Disney, with a little NBC-Universal thrown into the mix, A&E has been developing dramas and scripted programming of its own for two years. It was, and still is, usually home to a lot of reality TV (Growing up Gotti, Intervention, Criss Angel Mindfreak, Dog the Bounty Hunter). The two first dramas on the air were The Cleaner, kind of a scripted version of Intervention, starring Benjamin Bratt and showrunned by Jonathan Prince (American Dreams). It lasted two seasons, but was cancelled at the end of its sophomore run. Ditto with The Beast, marketed as The Shield meets Wiseguy, and starring Patrick Swayze in his final performance. Due to his untimely cancer and death, the show was cancelled at the end of its first run.

But did those faux pas stop our Hungry Hippo Bob DiBitetto, president of A&E Networks? Hell no! If you took a look at the press release recapping their scripted development slate, last May, it was a catalogue of prestigious names. Kevin Costner! Jerry Bruckheimer! Anthony LaPaglia! Shawn Ryan!


10 months later, all those projects are dead and buried. It came down to two dramas: The Quickening, about, and I quote: “A bi-polar LAPD detective must wrestle with the fact that the medication she has been prescribed makes her “normal” but her disorder, with all the paranoia and risks it comes with, makes her extraordinary.” It was written by Jennifer Salt, formerly on the staff of Nip/Tuck. The other one was Sugarloaf, written by Clifton Campbell (formerly of Profiler and White Collar) and starring Matt Passmore (lead in season 2 of Australian mob drama Underbelly) and Kiele Sanchez (Nikki from Lost….was that a mean credit reminder?). This one is about a homicide cop wrongfully accused of having an affair with his Captain’s wife…and transferred to a small town in Florida. Crime-solver reluctantly transferred to the Sunshine State….sounds eerily similar to Burn Notice? Yep, and that’s also the one show who got picked up for 13 episodes this summer. Other than that? Nothing in sight.

Belly prognosis: Mild, or weak, depending on your optimism. The disappointing visibility in the ratings and the media of their dramas freezed the enthusiasm of our Hungry Hippo. After a flamboyant upfront in 2009, with many established names and interesting subjects, they apparently want to put a light Burn Notice-like on air and it appears they got rid of the rest of contenders. For the channel whose slogan is “Real Life. Drama.”, the speculation for the next May upfront might be a change of slogan: “Real Life. That’s enough.”

The premium pay-per-view channel has begun his development slate with a whisper. It was a series based on the Academy Award-winning drama Crash. The thing is, Dennis Hopper didn’t have enough star power, and was met with critical despise during the course of its two seasons. It changed showrunners, passing from Glen “The Shield” Mazzara to Ira Steven “The 4400” Behr, but no dice. Cancelled without even a soul to care. It’s not alone, either: barely anyone has heard of comedy Head Case, recently cancelled after 3 seasons.

But this misstep was corrected with fresh comedy series Party Down. Carried by a head writer coming off the heels of critical darling Veronica Mars, Rob Thomas, and a talented cast of comedians (Lizzy Caplan, Jane Lynch, Ken Marino, Adam Scott), it posted good reviews (66 score on Metacritic, among other things), and the network liked it well enough to give another 10-episode season — I couldn’t find any info about the ratings, FYI. And it seems that Starz has found its first hit with Spartacus: Blood and Sand, the period drama starring Lucy Lawless, who averages between 850,000 and 1 million viewers every Friday. Plus, the full-frontal nudity and geysers of blood 300-style made it controversial, if not in the USA, at least in the UK, where a lobby of puritan media watchers, Media Watch UK, was trying to block it from airing. (It failed: British Bravo bought it, and has all the intentions of airing it.)

But it needed a seasoned exec, just like Epix, to take it to the next level. Enter Chris Albrecht, the fiery former HBO executive unceremoniously dumped from the pay-per-view giant after a dark story involving booze and affairs. From its first public appearence after his nomination late last year, at TCA, he understands that Starz needs to stand out from the crowd: “This is alchemy and we’re putting together our chemical formula so I’m a fan of all [Starz original] shows and they are distinct from other shows that are on other networks and they’re distinct from each other as well,” he said in this article. The development slate looks hectic, with another historical drama based on the legend of King Arthur, Camelot, slated to premiere mid-2011. Not to mention the Ridley Scott-produced Pillars of The Earth, a miniseries bought by Starz but independently financed and shot, and slated to premiere in July. It stars Ian McShane, Rufus Sewell and Allison Pill, all of whom had recent significant roles in past American TV shows: Kings, Eleventh Hour and In Treatment, respectively.


Belly prognosis: Great. Albrecht’s track record on HBO is unparallelled, and so far they have a strong interest in historical dramas based on key hero figures, but with a more violent and provocative twist. (Camelot is produced by the guys behind The Tudors, light on historical accuracy, but heavy on murders and humping.) On the comedy side, they can go with dark/existential comedy fairly well, since Gravity features characters that made suicide attempts, and still live to talk about it. But while pitching your show, don’t expect HBO-slick production values. For instance, Spartacus was critically mocked for his visual blood geysers, aping 300.

Part of the basic cable channels owned by Turner Entertainment, TBS has focused on off-network  comedy reruns and reality TV shows. But it has recently ramped up its original scripted development, and has a bonafide hit with Tyler Perry’s House Of Payne, and Meet The Browns, with more than 3 million viewers each week. It also broadcast 10 Items Or Less, now cancelled, and Friends-like comedy My Boys, that will be back for a fourth season this summer.

But it is featured there for its hourlong drama development, a novelty since its sister channel TNT has only hourlong dramas, and that was one of the ways you could differentiate their programming. (It also had Men Of A Certain Age, which you could classify as dramedy.) So far, four projects are in development.

Franklin and Bash stars Mark-Paul Gosselaar (fresh off the cancellation of Raising the Bar for TNT) and Breckin Meyer as lawyers who win a case against an established law firm, and effectively take them down. They are then hired by the firm’s patriarch, played by Malcolm McDowell. Glory Daze can be described as Greek set in the 1980s, where a socially inept campus freshman (Kelly Blatz, coming from the Disney series Aaron Stone, where he played the lead character) joins the wildest fraternity on the campus. SNL alum Tim Meadows has been cast, along with Julianna Guill, who made an…um…appeareance in the latest Friday the 13th remake.


In Security centers on two sisters who manage a private security company previously run by their father, while, of course, balancing their problems in their family and personal life. Journeywoman of comedy Constance Zimmer has been cast in the project, who comes from Ric Swartzlander, writer on Gary Unmarried and previously on ABC comedy Rodney, and Peter Segal, director of the third Naked Gun movie and Get Smart. It’s also counting Chris Albrecht among its producers.

Finally, from the creator of Monk, Andy Brockman, comes Uncle Nigel, about a Philadelphia cop (Gary Cole) who constantly clashes with his nephew, a rookie in the same police department who never misses an occasion to screw up (role not-yet-cast).

Belly prognosis: Kind of bright, actually. TNT has an excellent track record of developing hit dramas, and the lack of significant original hits make this Hippo hungry. And also likely to give a lot of marketing push to its new dramas, who will be lighter than what you can find on TNT. The development slate looks diverse, with just about something for everybody, and I wouldn’t be surprised if Steve Koonin, head of Turner channels, announces a new “drama” block on TBS for the fall.

Digestive thoughts: We’re looking at cable channels with very different backgrounds, so the chances of them succeeding in launching hit shows are very different. Epix looks the hungriest of them all, having everything to prove, but they also can raise awareness of their brand with their first projects. A&E apparently bit more than he could chew with its stillborn scripted development, and cancellations of its two dramas on-air. Unless next upfront looks as busy as last year drama-wise, I wouldn’t see a lot of future in bringing shows over to them, since they seem to do fine with reality/alternative programming anyway. Starz already has a controversial hit on their hands with Spartacus, but seems to struggle with bringing viewers to its comedies. The arrival of Chris Albrecht can bring the pay-per-view channel the prestige it needs, with many historical dramas to start. Oh, and it will please stockholders too. TBS has a very diverse development slate, but one that counts proven talent (Tim Meadows, Constance Zimmer, Gary Cole, and Andy Brockman on the producing side). A channel to be counted with if you have light, “escapist” entertainment in mind, in the everlasting words of Ben Silverman.

Do you think: why would he finish an epic story with a Ben Silverman quote? I answer: why not?