TV Pitching 101: Who, What, and Why (PT13)

TV Pitching 101: Who, What, and Why (PT13)

Alex and Nick discuss the basics of television pitching. From the cold pitch all the way to the general meeting and official “sales pitch”, we give an overview of the three major arenas where you’ll be presenting your TV show. This episode is all about understanding who, what, why, and some dos & don’ts for each step.

Who will you be meeting with? Where will you be doing each pitch? What is the goal of TV pitching? What absolutely needs to be included in your pitch? Is paying for pitch competitions ever worth it?

The Paper Team has a riveting audio presentation on the subject…



1 – What TV pitching means (00:45)
2 – The cold or “casual” pitch (02:24)
3 – The general meeting pitch (17:49)
4 – The sales or official “pitch meeting” (27:16)
5 – Some general advice for your TV pitch (29:22)
Takeaways and Resources (35:13)


“Buy the Rights” Card Game
Dan Harmon on Pitching (Video)
What’s Your Pitch? ATX Panel (Audio)

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Hi there!

Alex Freedman

I'm Alex Freedman, the writer behind TV Calling.

I started this site in 2008 to chronicle my own journey in television writing.

693 posts and 9 years later, TV Calling has also become a comprehensive resource dedicated to the full TV writing industry — from spec to success.

Everything here is written by yours truly (unless otherwise credited), so feel free to blame me for any missed deadlines.

I hope you'll answer your television calling, and join me in this creative journey.

Write on.

P.S.: New around? You should start here.

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