This morning were unveiled the 2008 Peabody Award winners, including HBO’s Entourage (!) & John Adams, ABC’s Lost, and AMC’s Breaking Bad.
The award ceremony will take place on May 18 at the Waldorf-Astoria in New York and will be hosted by NBC’s Brian Williams.
What is most peculiar is that among the winners is non other than YouTube.
Add to that The Onion’s online news-network, and the NY Times’ website, and you’ve got yourself the first time Web entities actually receive the coveted prize.
Interestingly enough, the Peabody Award has now become an “International Competition for Electronic Media, honoring achievement in Television, Radio, Cable and the Web.”
The technological shift continues as Disney just got itself a 30% share in Hulu, making it equal partner with NBC-U and News Corp.
Providence Equity Partners still has its 10%.
The following seemed odly appropriate:
Everyone is trying to get on board now it seems.
CBS is still on the sideline though, sticking with YouTube who is launching April 16 its premium content site and Hulu’s main competitor, Sling.
Somewhat ironically, only clips of ABC’s shows will be available on YouTube.
In the meantime, Business Week has just posted an article in why Hulu attracts eyes, but not advertisers.
Venture Beat notes another ironic subtext: Apple’s Steve Jobs is also the largest shareholder at Disney’s table as well as on the board of directors. Ultimately it seems that Hulu’s free ad-supported streaming will have to go head to head with the iTunes’ ad-free pricey content.
Let the fighting continue (or is it begin?).
The times, they are a-changin’.
