Starz - TV Calling

The television industry has evolved more in the past seven years than in its previous seven decades.
That’s a bold statement, I know. Let’s take a look at the business-related stories I did in that time.

One of my very early posts was a manifesto entitled “why TV is where you must be“.

Who would have thought 2 years ago that a small basic-cable movie channel was going to make not only one but two innovative shows, let alone one that wins Best Drama?

That was 2008. The network was AMC. The two shows were Mad Men and Breaking Bad.
Seven years later, AMC’s TV shows are everywhere. Hell, television shows are everywhere. It’s even a banality to say that.

We’ll dig into some of my TV industry predictions tomorrow, namely my “Nine ideas to save television“, also from 2008. In the meantime, let’s take a look at some other classics about the business.

The big NBC 2009 move was to put Jay Leno in primetime, every day. No more NBC dramas. My reaction was, maybe, an over-reaction. “Is NBC killing television?“, I wondered.

If everyone would pull a Zucker, and every network would simply remove dramas from the 10PM slot, original primetime content would be swallowed by clones of clones of clones of shit. […] I’m hoping that FOX/ABC will wake the fuck up and seize this great opportunity to be the underdog; bringing alternative, groundbreaking content to this 10PM slot.
Don’t ruin this for us, guys.
Please.

This reaction led, in turn, to a counter-over-reaction: “Is NBC reviving television?”
What I was actually talking about though was simple—

As I pointed out yesterday, the 10PM slot is begging to be changed.
Well, not really “begging”.
CBS’ Les Moonves himself declared the other day that “Taking a third [broadcast] competitor out of the marketplace will make us even stronger”, though he said that for different reasons (“‘CSI: Miami’ on Monday at 10 o’clock will beat Jay by a lot. Remember that. By a lot.”).
The Leno-move should not be without consequences for the 10PM slot on the other nets.
I am not talking about drastic schedule changes here (even if I’m guessing it’ll unfortunately come to that — affiliates anyone?).
I am talking here more about quality changes.
We have in one corner C.S.I., and in the other Jay Leno.
Bring on the alternative!
And if there aren’t any alternative on the Big Five, then we sure as hell will tune to other content-providers.
Like Cable.

Yup, still sounds about right seven years later.

We could also talk about my Emmy (2008, 2009, 2010, 2011) and Oscar (2009, 2010, 2011) recaps. I miss doing them. Maybe I should start covering again.

There’s hundreds of industry stories we covered over the years, but there’s only be a handful I really cared to dedicate lengthy articles for. Some we’ll talk about tomorrow (Netflix, the future of the TV industry, etc.).
Others, well, I’ll mention them right now.

Since we’re on the subject of alternative programming, Lordy wrote about potential “new outlets for scripted fare” in the days of 2010. Namely: A&E, Starz, EPIX. Kudos on the foresight.
He also did a great piece about “what’s it gonna take to bring your bubble show back?” Among his solutions: international/DVD sales, other networks, and a producer with clout. Rare options five years back, but now mainstays to save (or bring back) TV series.

On my end, I wrote last year two pieces on the great Stephen Colbert, one in reaction to his Late Late Show announcement, and the other for his last Colbert Report episode.
Now I’m bummed.
Let’s cheer up by reading my review of the Jay Leno Show.

Overall, it was your typical Jay Leno talk-show.
There was no “revolution” here, just me being mostly bored.

Ah, the good old days of NBC bashing. I’m feeling nostalgic.

Reminds me of the time I asked Lorne Michaels “what he did”.

Everyone (including the President himself) is telling you to hire someone being able to do a good Obama impersonation, so you audition great comedians, and then you don’t hire any of them?
What. The. Fuck.

And now, he’s adding two new female cast peeps.
Okay, that’s a good thing.
But then he subsequently fires two other female cast members (Michaela Watkins and Casey Wilson)?!
What. The. Fuck.
[And] according to E!‘s Ted Casablanca, Wilson was asked to loose 30 pounds during the hiatus (and was fired because she didn’t).
What. The. Fuck.

At least Casey Wilson got Happy Endings out of all of this.

Can you believe I’ve been crying about the TV business for seven years now?
I can, but I don’t want to. Otherwise I’ll start crying again.

Let’s see where the TV industry is heading next.

On this week’s TV news link roundup: pilot season mad-dash, the Sopranos final sequence by its director, a cable victory lap, some YouTube garbage and ABC Family targets a new buzz word.

Tight Production Schedules Put Pressure On Pilot Quality

An interesting look at the mad-dash of pilot season, especially since pilots are being ordered later and later.

All networks, particularly ABC and CBS, were again way behind in their pickups, compressing the time for staffing, casting and producing the pilots.

Let’s be honest here. Network pilots have never had that much lead-time to begin with. It’s always been an insane game of last-minute reshoots and deliveries. There’s a reason pilots have often (if not always) been considered a show’s weakest episode. That is, until “they” run the concept into the ground by season five.
The crazy news of the article however comes from the opening date of Upfront Week: May 11. Yes, that’s hell-a early and “the earliest in at least a decade”. Good luck to post-production.

Eight years after it aired, David Chase explains how he created the excruciating tension of the last Sopranos scene

It was my decision to direct the episode such that whenever Tony arrives someplace, he would see himself. He would get to the place and he would look and see where he was going.

Spoiler alert: he doesn’t say what happens after.
Although not directly related to the show’s writing per se, it is still worth the gander. Definitely a must-read if if you care even just a bit about the visual component of this historical HBO show.

And speaking of HBO…

At the Head of the Pack, HBO Shows the Way Forward

The NY Times rocked it with an in-depth look at the inside of HBO’s current programming direction. Watch and read as Richard Plepler, HBO’s CEO, makes a victory lap.

Interesting, isn’t it, that at a time that’s been called the most competitive moment in our industry’s history, we have, in my opinion, the best array of content in our history.

Best array of content in your history? While HBO’s 2015 series are certainly more popular while airing than the ones from the 2000s, I’m not sure the quality and endurance compares. The Sopranos, Six Feet Under, Rome, Deadwood, Carnivàle and The Wire just called. And it was a weird conference call.
The piece also states that back in 2007/2008 “[HBO’s] content cupboard was bare, and rival TV executives openly referred to the cable network as HB-Over.”
Was “HB-Over” an actual thing? Well, yes. In fact, it came from this previous NY Times piece where Showtime’s chairman and CEO Matthew C. Blank was quoted:

HB-Over. I’ve heard that term used for HBO both outside and inside our network.

Tough pill to swallow now that Starz has taken Showtime’s second place in the premium cable world. Woops.
It’ll be interesting to see how CBS competes with HBO Now’s (nearly) independent streaming service.

Seinfeld calls YouTube a ‘giant garbage can’

Although Seinfeld was joking, he was in fact touting his Comedians in Cars Getting Coffee arriving at Crackle.

When you get to a certain point in the business, what a man is looking for in a network is the same thing he’s looking for in his underwear. He’s looking for a little bit of support and a little bit of freedom. And that’s exactly what Crackle offered.

You can tell how much he respects online content. I think he’s reached that rare apex of making people giving him money laugh as he openly mocks them.

ABC Family Doubles Down on Original Programming to Reach Young Women

Or as they call them, the “becomers”. Shudder.
In non-buzzy marketing words, they’re referring to young women between 14 and 29 “entering new life phases”. This is good news for the content side of things: the cable network is on the verge of announcing at the upfronts it will “double its original programming slate over the next four years”. ABC Family president Tom Ascheim also added:

The phone is the first smart TV. It’s an incredible source of video. We’re also embedding the social tools they love so much into the ABC Watch experience.

ABC Wat–Oh. For a second there I thought you were referring to Android Wear and apps for your wrist. You’re just talking about your VOD service. Gotcha. Actually, that makes me want to develop some kind of app for smartwatches. Maybe a crappy asymmetric viewing experience?
ABC Family is actually revamping its online viewing service this summer to increase mobile viewing. No surprise there considering that phones are now the way most 25-and-under watch video content.
And the AdWeek article is already talking about Generation Z. God help us.

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Posts tagged as “Starz”

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